The way people use social media is changing every day. What worked last year might not work today. If you’re a brand, a creator, a marketer, or even just someone who wants to understand where attention is going, knowing how people use platforms like TikTok, Instagram, and Snapchat is not just helpful—it’s necessary.
1. TikTok has over 1.2 billion monthly active users (MAUs) worldwide
When TikTok first arrived, many people thought it was just a trend. A place for dance videos and silly challenges. But today, with more than 1.2 billion people using it every month, it’s clear: TikTok is here to stay.
That number means nearly 1 in 7 people on Earth use TikTok at least once a month. That’s not just huge—it’s world-changing. It also tells us something very important: if you’re not paying attention to TikTok, you’re missing out.
So what does this mean for you?
First, it shows that TikTok is not just for teenagers anymore. Yes, a lot of young people still love it. But now, adults, brands, educators, and even grandparents are scrolling through their “For You” pages. The content is growing. And the audience is growing with it.
If you’re a brand or a creator, this is a huge opportunity. You don’t need to be perfect on TikTok. You just need to be real. People on this platform love videos that feel honest, quick, and fun. The more it feels like a conversation instead of a commercial, the better.
What’s also special about TikTok’s user base is that it’s global. You can post a video from your bedroom and reach someone across the world in seconds. That kind of reach used to cost a lot of money. Now it just takes creativity.
If you’re just starting out on TikTok, here’s what you can do. Spend a week just watching. Notice what kinds of videos show up again and again. Look for the patterns. Then try making a video using one of those formats, but with your own spin. Don’t worry if it’s not perfect. Just start.
You’ll also want to post regularly. TikTok rewards consistency. That doesn’t mean you have to post 10 times a day. Even once a day or a few times a week is great. The key is to keep showing up.
Also, use trending sounds and hashtags, but make sure they fit your message. Don’t just chase trends for the sake of it. Let them be tools, not the whole show.
And here’s something important: reply to your comments. TikTok users love it when creators engage with them. It makes them feel seen. And when someone feels seen, they’re more likely to follow you, share your video, or even buy what you’re offering.
So if you’re looking to grow an audience, TikTok’s massive user base is your open door. But it’s not just about numbers—it’s about connection. Be helpful. Be interesting. Be human.
That’s how you win on TikTok.
2. Instagram has over 2 billion MAUs globally
Instagram is no small player either. With over 2 billion monthly users, it remains one of the most powerful platforms on the planet. In fact, it’s even bigger than TikTok in terms of total monthly users. That’s a big deal.
What makes Instagram different from TikTok? The tone. The look. The culture. Instagram is a little more polished. A little more curated. People still care a lot about aesthetics here—what their feed looks like, how their photos match, how their stories feel.
But Instagram has also changed a lot over the years. It’s not just a photo-sharing app anymore. It’s now a full content machine—with Reels, Stories, carousels, shopping, and more. If you want to build a brand, you can do it all on Instagram.
Having 2 billion users also means that your audience is definitely there. Whatever niche you’re in—fashion, fitness, tech, parenting, education, pets—there’s already a crowd waiting to hear from you.
So how do you use this to your advantage?
Start by thinking about your profile like a storefront. Your bio, your photo, your top posts—they’re your front window. Make them clear. Make them friendly. Make them you.
Then look at the kind of content people are engaging with now. Reels are getting more reach than static posts. Stories help build deeper daily connections. Carousels (those swipeable posts) are great for teaching or showing steps. Try mixing all of these into your weekly content plan.
If you’re a business, you should also take advantage of Instagram Shopping. Tag your products in posts. Let people buy without leaving the app. It makes the buying journey smoother and more instant.
Instagram is also one of the best places to build trust. That’s because people tend to follow accounts for a long time. They see your posts again and again. That means your followers aren’t just numbers—they’re your future buyers, partners, and superfans.
But remember, the 2 billion users aren’t all the same. Use your insights. See what works for your audience. If your followers love behind-the-scenes videos, give them more of that. If they respond to tips and how-tos, keep going.
Also, Instagram is a place where storytelling really shines. So don’t just post. Tell stories. Share your journey. Talk about the “why” behind your product or idea. Let people see the heart behind what you do.
That’s how you turn followers into fans.
3. Snapchat has about 800 million MAUs globally
Snapchat might not be as loud in the news these days, but it still has a solid base. With 800 million users every month, it remains a major player—especially with younger audiences.
Snapchat is built for real-time, private moments. Unlike TikTok or Instagram, where posts can live forever, Snaps disappear. That makes it feel more personal. More direct. Less pressure to be perfect.
This is why Snapchat has kept its hold on younger users. Teens and young adults love the app because it feels more like texting with photos than posting for likes. It’s fast, casual, and fun.
For brands, this means you need a different approach here. You’re not creating permanent content. You’re creating moments. Quick, interesting, direct moments.
So how do you use Snapchat well?
First, understand that Snapchat is not about viral reach. It’s about connection. That makes it great for building loyalty. If you can build a close-knit community on Snapchat, they’ll stick with you for the long run.
Use Snapchat to show the raw side of your brand. Behind-the-scenes peeks. Quick updates. Funny thoughts. Think of it like letting your audience hang out with you during the day.
You can also create Snapchat Stories that last for 24 hours. These are great for quick promotions, new drops, flash sales, or events.
And if you’re targeting Gen Z, this is the app to watch. Snapchat’s user base is one of the youngest of all the platforms. And they use it often. If your product or message speaks to teens and young adults, Snapchat gives you a direct line.
Another powerful tool on Snapchat is AR lenses. You can create filters that people can play with and share. These kinds of interactive features are huge for engagement and brand play.
Even though Snapchat may not be as broad as TikTok or Instagram, its strength is in intimacy. You’re not just broadcasting—you’re talking directly to your audience.
And when people feel like they’re part of something small and special, they’re more likely to stick around.
4. TikTok users spend an average of 95 minutes per day on the app
Ninety-five minutes a day. That’s more than an hour and a half. Just think about that for a second. That’s how long the average TikTok user spends scrolling, watching, liking, sharing, and engaging every single day.
No other social app comes close.
So what does that tell us? It tells us that TikTok has figured out something powerful: how to keep people’s attention. That’s not easy to do in today’s world where everyone is busy and distractions are everywhere.
For content creators, brands, or educators, this is massive. If people are spending this much time on one app, your content has a better chance of being seen. And not just seen—watched all the way through, enjoyed, and shared.
But that doesn’t mean you should just post anything and expect results. To take advantage of this high usage time, you need to understand what kind of content people want to see.
TikTok content is short. It’s fast-paced. It gets to the point quickly. People don’t want a long intro. They want value fast—whether that’s entertainment, inspiration, or information.
So your first step is to grab attention in the first 3 seconds. That’s your hook. If you don’t make someone curious or interested right away, they’ll scroll past.
Once you’ve hooked them, give them what they came for. Teach them something. Make them laugh. Share a tip. Show a behind-the-scenes look. Keep it moving. Don’t overthink your editing. You don’t need fancy cameras or big sets. Just clear video, good lighting, and a strong message.
Since people spend 95 minutes a day here, they’re hungry for content. That means you can post often. Many successful TikTok creators post multiple times a day. If that sounds like a lot, start small. One post a day is more than enough to grow if you’re consistent.
Also, pay attention to what your audience responds to. TikTok gives you detailed analytics. Use them. See which videos got more watch time. Which ones got shared the most. That’s your roadmap. Make more of that kind of content.
And one more thing: TikTok users are open to discovering new creators and ideas. That’s why the “For You” page is so powerful. You don’t need a million followers to go viral. You just need the right video at the right time.
So with users spending nearly 100 minutes a day on the app, your goal is simple: earn a slice of that attention. Show up. Share something real. Keep it short. Keep it clear. And always, always aim to bring value.
If you do that, TikTok can do big things for you.
5. Instagram users spend an average of 33 minutes per day on the app
While not as high as TikTok, 33 minutes is still a strong daily engagement time for Instagram. That’s more than enough time to reach your audience, build connection, and create real impact.
Instagram isn’t just one app anymore. It’s really five in one. You’ve got the Feed, Stories, Reels, IGTV (though less used now), and the Explore page. That means users can move around and find different kinds of content depending on what they’re in the mood for.
So if you want to grab a piece of those 33 minutes, you need to be present in more than one place.
Let’s start with Reels. Reels are Instagram’s answer to TikTok. And right now, they’re getting the most reach. If you want to be discovered by new people, post Reels regularly. They don’t have to be complicated. A simple 15-second tip, product demo, or motivational moment can go far.
Next, think about Stories. Stories are more personal. More frequent. More in-the-moment. People who already follow you are more likely to see your Stories than your feed posts. So use Stories to build relationships. Share behind-the-scenes clips. Talk directly to the camera. Share your wins, your struggles, your day.
The feed is where you put your best content. Think of it like your portfolio. High-quality photos, great captions, carousels that teach or inspire—this is where you leave a strong first impression.
The Explore page is where new people discover you. To show up there, your content needs to get good engagement early. That means likes, comments, shares, and saves. Ask questions in your captions. Encourage replies. Make your posts helpful or emotional so people want to share them.
Also, keep in mind when your audience is online. Since users spend 33 minutes a day here, you want to post when they’re most active. Use your analytics to find those times.
And don’t forget your call to action. Ask people to comment. To DM you. To check the link in your bio. Guide them toward the next step.
The best way to use those 33 minutes of attention? Show up with value, show up consistently, and always aim to build a relationship—not just grab a like.
6. Snapchat users spend an average of 30 minutes per day on the app
Snapchat might not dominate headlines, but its users are incredibly loyal. Thirty minutes a day on average is a strong signal that this app still plays a big role in people’s daily habits—especially young people.
Unlike other platforms, Snapchat isn’t about public posts. It’s about private messages. Stories. Real-time conversations. This makes it feel more like texting than social media.
That’s why users check it so often. They’re not just watching content. They’re talking to their friends, sharing snaps, responding to messages.
So if you’re trying to market or build an audience here, your approach should match the culture. Don’t treat Snapchat like a billboard. Treat it like a friend.
Use it to start conversations. To be playful. To be personal. To make your audience feel like they’re in a small circle, not part of a mass crowd.
If you’re a brand or creator, use Stories to create limited-time content. Behind-the-scenes clips. Quick updates. A short walkthrough of your product. Something raw and simple. Remember, Snapchat isn’t about perfect. It’s about now.
You can also use private Snaps to send exclusive content to your most loyal followers. A secret sale. A first look at a new launch. A thank-you message.
Also, don’t underestimate the power of Snapchat’s Discover section. If your content makes it there, it can reach a big audience. But even if you’re not on Discover, you can grow through word of mouth. When someone screenshots or shares your Snap, your name spreads.
One unique thing about Snapchat? It’s very under-the-radar. That means less competition. You won’t find as many brands here, which makes it easier for yours to stand out.
So if you’re okay with being a little scrappy, a little raw, and a lot real, you’ll find that Snapchat’s 30 minutes a day can work really well in your favor.
7. TikTok is the #1 most downloaded app globally for the last 3 years
This is no small thing. TikTok has held the top spot in global downloads for three years straight. That’s billions of installs, year after year. It means more people are trying out TikTok than any other social app in the world.
But it’s not just about being downloaded. It’s about why people are downloading it—and what they’re doing once they get there.
People are curious. They’ve heard about the viral videos. They’ve seen creators blow up overnight. They’ve watched their friends send them funny clips and helpful tips. That curiosity leads them to download the app and check it out for themselves.
Now here’s where it gets interesting. Most apps get deleted not long after they’re downloaded. But TikTok? People are keeping it. They’re using it. They’re spending 95 minutes a day on it, as we covered earlier. That’s what makes this stat so powerful.
So what can you learn from this?
First, it means that TikTok’s reach is growing—fast. If you’re building a personal brand, selling a product, or just trying to get attention for something you believe in, TikTok gives you access to a huge, global audience. And that audience is growing every single day.
Second, you should understand the “new user” mindset. Since TikTok keeps attracting fresh users, many of the people seeing your content might be new to the app. They may not know all the trends. They may not follow a lot of people yet. That gives you a great chance to become one of their first follows.
Make your content easy to understand. Clear titles. Simple messages. No need to over-edit or be clever. Focus on helping, entertaining, or connecting—and you’ll win.
Also, keep in mind that TikTok is built for discovery. Unlike Instagram or Snapchat, where people mainly see content from accounts they follow, TikTok shows users content from people they don’t know—right from the start. That “For You” page is your ticket to growth.
The fact that it’s still the most downloaded app tells us it’s not slowing down. It’s still hot. Still growing. Still changing the way people consume content.
So if you haven’t already built a presence on TikTok, now is the time. Don’t wait. Don’t overthink. Just start. Post something simple. Then another. Then another. With every post, you learn. With every view, you grow.
The top app in the world is just sitting there, full of opportunity.
8. Instagram Stories has over 500 million daily active users
Half a billion people use Instagram Stories every day. That’s not a monthly number. That’s every single day.
Stories have become one of the most important parts of Instagram. They’re fast, casual, and full of personality. They let you share moments without worrying about perfection. And because they disappear after 24 hours, they feel fresh.
People love them because they’re short. Easy to consume. And personal.
If you’re not using Stories yet, this stat should convince you to start.
Think of Stories as your daily check-in with your followers. Just like a friend texting you to say hi, a Story is your way of showing up and staying on people’s minds.
You don’t need a strategy for every Story. You just need to be consistent. Show what you’re working on. Share a quote that inspired you. Ask a question. Show a photo of your morning coffee. It’s not about being “on brand”—it’s about being human.
Instagram also gives you tools to make your Stories interactive. Use polls, sliders, quizzes, and questions. When people tap on your Story, Instagram sees that as engagement—and that helps your content get shown to more people.
Another tip? Use Stories to drive traffic. If you have a link in your bio or a product to sell, use the “link” sticker to send people there directly from your Story. It’s a small swipe or tap, but it can lead to big results.
You can also save your best Stories as Highlights on your profile. This gives new visitors a way to quickly see who you are and what you do—without having to scroll through your feed.
If you post consistently to Stories—say 3 to 5 times a day—you’ll stay at the top of your followers’ screens. That’s a powerful spot to be. It keeps you visible. And in social media, visibility is everything.
So even if you’re not sure what to post, post something. Share the small moments. Because those small moments can build big trust.
And with 500 million people watching Stories daily, there’s more than enough attention to go around.
9. Snapchat sees over 5 billion Snaps created daily
Yes, you read that right. Five billion Snaps. Every. Single. Day.
That’s how active and engaged Snapchat users are. They’re not just logging in—they’re creating. Constantly.
Snapchat is one of the most camera-focused apps in the world. The moment you open the app, you’re ready to shoot. No feed. No distractions. Just the camera.
That design choice encourages action. You see something, you Snap it. You think of something, you share it. And because Snaps disappear, users don’t overthink. They send and move on.
This creates a super active, super engaged user base. If you’re trying to reach this group, you can’t treat Snapchat like any other platform. You need to be quick, real, and present.
You don’t need high production here. A simple behind-the-scenes Snap. A quick voice message. A funny filter. These all work.
Also, if you’re a brand, you can use this behavior to your advantage. Encourage your followers to Snap you back. Ask questions. Run small challenges. Make your audience feel like they’re part of the conversation—not just watching it.
And here’s a tip: create exclusive content just for your Snapchat followers. Make them feel like they’re getting something others aren’t. That builds loyalty.
You can also create Snap Ads or branded AR filters to play with. These blend right into the user experience. People don’t feel like they’re being sold to. They feel like they’re playing.
Remember, Snapchat’s power isn’t in its loudness. It’s in its volume. Quiet, quick interactions—happening by the billions every day.
So if you want to tap into a high-frequency platform where users are always creating, this is it. You just need to be willing to match their pace.
Snap often. Share real stuff. Make it fun.
10. TikTok users open the app 8 times per day on average
This is where TikTok really shows its stickiness. People don’t just use it once and put it away. They keep coming back. Again and again. Eight times a day, on average.
Think about how rare that is. Most apps wish users would open them once or twice. But TikTok? It’s become part of people’s daily rhythm—like checking messages or emails.
And this tells us something powerful about TikTok’s content. It’s not just fun. It’s addictive. In a good way.
That means every time you post a video, you have eight chances to be seen. If your followers are checking in that often, you don’t need to worry about “bothering” them by posting too much. In fact, they might miss your content if you don’t post regularly.
So how can you make the most of this?
Start by thinking about your content like a TV channel. People are tuning in multiple times a day. Give them something new to see.
You could post different types of videos at different times. Maybe a tip in the morning. A funny moment in the afternoon. A response to a comment in the evening.
Also, keep experimenting. Because users are opening the app so often, TikTok’s algorithm is constantly looking for fresh content to push. That gives new creators and small accounts more chances to be discovered.
One great tactic is to create mini-series. Instead of packing everything into one long video, break your content into short, daily parts. That encourages people to come back for more—and boosts your chances of showing up in their feed again.
So don’t just think of TikTok as a place to “post when you feel like it.” Treat it like a platform that your audience checks eight times a day.
They’re coming back for something new.
Make sure you’re there waiting.
11. Snapchat users open the app 30+ times per day on average
Now this one might surprise you: Snapchat users open the app more than 30 times a day. That’s not a typo. It’s real.
Snapchat isn’t just a social media app. For many people—especially teens and young adults—it’s their messaging app, their camera, their diary, their group chat, and their hangout space. It’s how they talk to their friends all day long.
This frequency of use makes Snapchat incredibly sticky. Users aren’t just passively scrolling. They’re actively snapping, chatting, and responding all day long.
So what does this mean for you?
It means Snapchat offers micro-touchpoints—lots of them. These are small, frequent chances to connect with your audience. A 5-second Story. A quick Snap. A reply to someone’s message. Each one adds up.
If you’re trying to market on Snapchat, you should think in terms of these touchpoints. Instead of making one big splash, focus on staying present in little ways all throughout the day.
Let’s say you’re a brand or content creator. You can create short updates spaced out during the day—one in the morning, one in the afternoon, one in the evening. These don’t have to be polished. Just real. Snappy. In the moment.
And here’s a powerful tip: create habit hooks. That means becoming part of your followers’ daily routines. Maybe you post a motivational message every morning. Or a behind-the-scenes clip every lunch break. Or a funny Snap every evening. If people know what to expect, they’ll look for you.
Also, encourage interaction. The more people respond to you, the more likely Snapchat is to show them your content again. Use text overlays, stickers, questions, and replies. Make it easy for people to engage.
And don’t forget the 1-on-1 potential. Snapchat lets you talk directly to followers in a way that feels private. It’s a great place to build loyalty and community. You can send thank-you messages, birthday greetings, or exclusive updates just for certain fans.
Opening the app 30+ times a day shows that Snapchat isn’t just a place people visit—it’s part of their lifestyle. If you can match that energy, you’ll see results.
Be quick. Be personal. Be present.
12. Instagram Reels engagement is up 40% YoY globally
Instagram Reels has been a major move for the platform—and the numbers show it’s working. Engagement on Reels is up 40% year over year. That’s a massive jump.
Instagram is clearly putting its weight behind Reels. Why? Because short-form video is what users want. It’s what keeps them watching, swiping, and staying longer on the app.
And this stat confirms it: Reels is no longer just an “add-on.” It’s one of Instagram’s most powerful tools.
So how do you make this work for you?
If you’re still only posting photos or static carousels, now’s the time to lean into video. Reels are being prioritized in the feed, shown more often, and given more reach—especially to new users.
Even if you’re shy on camera, don’t worry. You don’t always have to show your face. You can do product demos, step-by-step tutorials, screen recordings, text overlays, or even stock footage with a voiceover.
The key is to make it fast, punchy, and helpful. Think of Reels as tiny trailers—quick snapshots that spark interest and give value in under 30 seconds.
Also, pay attention to trending audio. Using trending sounds can give your Reel a boost. But make sure the audio fits your message. Don’t just use a sound because it’s popular. Use it because it helps tell your story.
Another tip: focus on the first second. That’s where the hook lives. What can you say or show in the first second that makes someone stop scrolling? That’s your golden moment.
And always include a call to action—ask viewers to like, comment, follow, or share. Instagram counts engagement fast. The more actions your Reel gets in the first hour, the more people it will reach.
Also, don’t delete Reels that don’t perform well right away. Sometimes they take a few days to catch on. Be patient.
The 40% rise in Reels engagement shows that users are responding. They’re watching more. Interacting more. Sharing more.
So if you want to grow on Instagram in 2025, Reels are your best bet.
Don’t wait.
Start creating short videos that teach, inspire, or entertain—and let Instagram do the rest.
13. TikTok boasts the highest average session duration of any social app: 11 minutes per session
Let’s break that down. Every time a person opens TikTok, they stay for around 11 minutes on average. That’s not total time in a day—that’s per session.
This tells us a few important things.
First, TikTok content is bingeable. Users don’t just open the app, watch one video, and leave. They stay. They swipe. They watch video after video—sometimes for more than 30 or 40 videos at once.
Second, it means your content has a better chance of being seen if people are staying on the app longer. The longer users stay, the more content TikTok needs to show them. That opens the door for your video to be recommended.
So how can you make the most of those long sessions?
Start by planning your content for binge behavior. Create videos that make people want to watch more. For example, end with a teaser—“Part 2 coming tomorrow!” Or ask a question that invites replies in the comments.
You can also make series content. Something like “3 tips in 3 days” or “5 tools every student should know.” This keeps people watching across multiple videos.
If people are staying on TikTok for 11 minutes per session, your job is to give them a reason to spend part of that time with you.
Also, create loops. That means crafting videos that naturally encourage rewatching. You might repeat your audio or end with a visual that connects back to the start. These loops increase watch time—and TikTok loves that.
And here’s another tip: batch-create your content. Film several videos in one go. This helps you stay consistent, so your content is always showing up while your audience is actively watching.
Remember, the longer someone stays on the app, the more likely your content is to be shown. Use that to your advantage.
Make each second count. Keep it tight. Keep it fun. Keep it moving.
If you can capture even 10 seconds of that average 11-minute session, you’re already winning.
14. Snapchat leads among U.S. teens for daily messaging usage
If you want to reach teenagers in the U.S., Snapchat is still their number one choice for daily messaging.
That’s a big deal. It means Snapchat isn’t just a social app—it’s the messaging platform for Gen Z.
Teens aren’t using text messages. They’re not on email. They’re not even using Instagram DMs as much. They’re on Snapchat. That’s where their conversations happen. That’s where friendships live.
For brands and creators, this opens up a very specific path.
If you’re trying to reach a teen audience—whether you’re in fashion, music, tech, education, or entertainment—Snapchat is where you want to be.
But you can’t show up like a typical brand. You need to speak their language.
That means quick, casual content. That means filters, emojis, doodles, and inside jokes. That means less polish, more personality.
You can use Snapchat Stories to start conversations, ask questions, or share sneak peeks. Or you can open up your Snaps to allow followers to message you. Responding to those messages builds a direct, loyal connection.
The key is to be there. Be consistent. Be friendly. Be part of the conversation—not just shouting into the void.
And if you’re doing paid ads, you can use Snapchat’s ad tools to target by age, location, interests, and more. This helps you reach teens with messages that feel natural to them.
Snapchat is more than a content platform. For U.S. teens, it’s their main communication tool.
If you can earn their attention there, you’re not just getting views.
You’re becoming part of their daily life.
15. Instagram is the most used platform for brand interactions
This stat is key if you’re trying to sell anything, build trust, or simply grow a loyal following. More people interact with brands on Instagram than any other social media platform.
That means when someone wants to learn about a product, discover a new service, or check out a brand—they often go straight to Instagram.
Why?
Because Instagram makes brands feel personal. Users can see real photos. Real videos. Real people using products. They can send a DM and get a response. It’s like visiting a store and chatting with someone who works there.
So how do you become one of those brands that people want to interact with?
First, treat your Instagram page like your digital storefront. Your bio, profile photo, and top posts should clearly show who you are, what you offer, and why someone should care. Keep it simple, warm, and real.
Then focus on conversation. That means more than just posting—it means replying to comments, answering DMs, and asking your audience questions. People love when brands talk with them, not at them.
You should also use Stories to show personality. Share polls, quizzes, or behind-the-scenes moments. These build trust and give your brand a human touch.
Also, consider using Instagram Live. Lives are a great way to show your face, answer questions in real time, or show how a product works. And when people see your face, they feel more connected to you.
Another powerful tool is Instagram’s DM feature. If someone comments, “I’m interested,” send a friendly message. Don’t be pushy—just start a real conversation. This works especially well for small businesses and solo creators.
And remember to use highlights to organize your page. Think of them like tabs in a website. You can have highlights for FAQs, reviews, tutorials, or past events. These help people find what they need fast—and stay longer on your page.
The goal is to make your page feel alive. Active. Friendly. Helpful.
Because when people feel seen and heard, they’re more likely to buy, follow, and share your content.
Instagram isn’t just where people scroll.
It’s where they connect.
16. TikTok users are twice as likely to discover new products vs Instagram
This stat changes the game.
TikTok users are twice as likely to discover and buy new products compared to Instagram users. That’s not a small difference—it’s massive.
Why is this happening?
Because TikTok is a discovery-first platform. It’s designed to show you content from people you don’t follow. It puts fresh, random videos in front of you every time you open the app.
That means your product doesn’t need a huge following to go viral. It just needs a strong message and a bit of timing.
And unlike Instagram, where people often follow people they already know, TikTok is all about the new. The next cool thing. The next big trend.
So how can you make this stat work for you?
Start by showing—not telling. Don’t just talk about your product. Show it in action. Use it. Wear it. Taste it. React to it. Let your audience feel what it’s like.
TikTok users love authenticity. They don’t want a polished ad. They want a real person saying, “Hey, I found this thing—and it’s awesome.”
The best part? You don’t need a huge budget. Many of the best product videos on TikTok are filmed with a phone, in natural light, with no edits. Just honesty and excitement.
You can also work with micro-influencers. These are creators with small but loyal followings. They often have more trust with their audience than bigger names. And they’re more affordable to work with.
Another tip? Use TikTok’s built-in shopping tools. You can link directly to products, create product tags, or use TikTok Shop (in available regions). This makes it easy for viewers to buy right after watching.
And if you’re making content, make it short and punchy. Open with a hook. Maybe a problem (“Ever struggle with messy cables?”) and then show your product as the solution.
The takeaway here is simple: TikTok is the best place right now to introduce new things to new people.
If you’re launching something—start on TikTok.
Because people are ready to discover.
17. 65% of TikTok users are under 30
This stat gives us a clear picture of the TikTok audience. Sixty-five percent of users are under the age of 30. That means the platform is dominated by Gen Z and younger Millennials.
So if your target market includes people aged 13–30, TikTok should be your top priority. No other app has this kind of concentration of young, engaged users.
But don’t mistake “young” for “silly” or “unserious.” TikTok users are smart. They’re curious. They’re creative. And they’re not afraid to speak their minds.
They also value realness. They can smell fake a mile away.
So how do you connect with this audience?
Be real. Be honest. Be fun. Be helpful. Show personality. Don’t talk down. Don’t try to be “cool.” Just be yourself—and let your message shine through.
If you’re an educator, teach something useful in 30 seconds. If you’re a business, solve a problem. If you’re a creator, share your process.
And if you’re selling to younger people, speak their language—but only if it’s authentic to you. Don’t force slang or trends you don’t understand. Instead, focus on emotion. Show excitement. Share transformation. Tell a story.
Also, don’t be afraid to talk about values. This generation cares deeply about purpose. If your brand stands for something, say it. That builds trust.
TikTok is also a place where humor works. People love to laugh. Even serious brands can find clever, funny ways to connect with their audience.
So if your message, product, or idea fits the under-30 crowd, TikTok gives you a direct line.
Just remember: this audience doesn’t want to be sold to.
They want to be spoken to.
18. 71% of Snapchat users are under 34
Snapchat has a similar story. It’s also a young person’s app. In fact, 71% of its users are under 34 years old. That’s even more youth-focused than Instagram or Facebook.
This makes Snapchat one of the best places to connect with Gen Z and young Millennials.
But Snapchat’s vibe is different. It’s more private. More low-key. More real-time.
People don’t go to Snapchat to show off. They go there to share daily moments. Silly faces. Messy hair. Screenshots of conversations. Stuff they’d never post anywhere else.
That means if you’re trying to build a brand here, you need to fit in. Don’t come in with glossy ads or long videos. Come in like a friend.
Snapchat Stories are your best tool here. They’re short, casual, and personal. Post a quick product tip. A packing clip. A mini vlog. Something light.
Also, because most Snapchat interactions are private, it’s a great place to build deep 1-on-1 relationships. You can reply to messages. Send personal thank-you Snaps. Offer exclusive deals to your top followers.
And if you’re running ads, make them feel native. Use vertical video. Speak directly to the camera. Keep it under 10 seconds. The goal is to blend in with the kind of content people are already watching.
You can also use Snapchat’s AR lenses to create fun, branded effects. People love playing with these—and sharing them with friends.
So if your product or message speaks to a younger crowd, Snapchat is the place to show up.
Just remember: be fast. Be fun. Be personal.
19. Instagram skews more balanced with users across all age groups, especially 25–34
Instagram stands out because it has a well-balanced age spread. While TikTok and Snapchat are dominated by users under 30, Instagram’s biggest age group is 25 to 34—but it still has a strong following in both younger and older brackets.
That balance gives you flexibility. Whether you’re targeting teens, young professionals, or even older millennials and Gen Xers, Instagram is a platform where you’ll find all of them.
This diversity in age means your content needs to match the tone of your audience. You might speak differently to a 16-year-old high school student than you would to a 30-year-old entrepreneur or a 45-year-old parent.
So how do you approach this?
Start by narrowing down your target audience. Who are you speaking to? What do they care about? What stage of life are they in? Once you know that, you can tailor your content more precisely.
If you’re speaking to the 25–34 age group, you’re talking to people in their prime working years. They care about value. They care about efficiency. They care about how something improves their lives. They may have families or full-time jobs. They don’t want fluff—they want clarity.
So keep your content clean. Well-designed. Clear captions. Direct messaging. Professional, but still approachable.
Instagram also works well for visual storytelling. That means showing your product in real-life use cases, using carousels to explain features, or sharing testimonials from happy customers in your Stories.
If you’re speaking to multiple age groups, use different content types to reach them. Reels might attract a younger crowd, while carousel posts with thoughtful captions can resonate with a more mature audience.
Use Instagram’s analytics to track your audience breakdown. It’s built into every professional account. Check your top age groups and see what content they engage with most.
You should also test different posting times. Working professionals may scroll during lunch breaks or evenings. Parents may browse early in the morning or late at night. Teens might be online after school.
Instagram’s balanced age spread is one of its biggest strengths.
It lets you speak to multiple generations—all in one place.
The key is to know your voice, speak clearly, and connect with the group that matters most to you.
20. TikTok’s ad engagement rate is around 6%, much higher than Instagram’s or Snapchat’s
Let’s break this one down.
An ad engagement rate of 6% is exceptionally high—especially when compared to most platforms where average ad engagement hovers around 1–2%. That means on TikTok, people are three to six times more likely to engage with an ad.
Why is this happening?
Because ads on TikTok don’t feel like ads.
They look like regular content. They’re full-screen. They’re fast. They’re made for vertical viewing. And often, users don’t even realize they’re watching an ad until the end.
That’s the magic. TikTok has trained people to expect entertainment from every video—even ads. And when ads are done well on TikTok, they’re actually enjoyable to watch.
So how do you create high-engagement ads?
First, make your ad feel like a TikTok. Not a commercial. Use trending sounds. Speak directly to the camera. Keep it raw and real.
Second, hook them fast. You’ve got 2 seconds to earn attention. Start with movement. A bold question. A dramatic change. Something visual that says, “Hey, don’t scroll yet.”
Then deliver value fast. Show what your product does. Show how it helps. Don’t wait 10 seconds to make your point. TikTok users are trained to move quickly.
Use UGC (user-generated content) style. These are videos that look like they were made by real users, not big companies. They perform incredibly well on TikTok.
Add clear, clickable calls to action. “Shop now.” “Try it today.” “Tap to learn more.” TikTok lets you drive traffic straight from the video to your product page.
And most importantly, test everything. Run multiple versions of your ad. Different hooks. Different visuals. TikTok gives you detailed analytics so you can see what’s working and what’s not.
If you’re already running ads on Instagram or Snapchat and you’re not seeing results, try shifting some of your budget to TikTok.
The high engagement rate means your money goes further. More clicks. More interest. More potential buyers.
Because on TikTok, when ads don’t look like ads—they perform like magic.
21.Instagram Reels has over 200 billion daily views globally
That’s not a typo. 200 billion views every single day. This tells you something very clear: Instagram Reels is working. People aren’t just watching Reels—they’re watching a lot of them. And Instagram is pushing Reels hard in their algorithm because they want to keep users hooked just like TikTok does.
So, what does this mean for you?
If you’re creating content on Instagram, you must be using Reels. Regular posts still matter, but Reels are what the algorithm favors now. They show up in the Explore feed. They pop up when you scroll. They even autoplay after Stories.
This gives creators and brands a big opportunity. You don’t need a massive budget or a video team. You just need short, engaging, vertical videos with clear ideas. It could be a tip, a story, a tutorial, or something funny and relatable.
For students and educators, this is also a great way to learn and teach. You can break down complex topics into bite-sized videos. Learning can be fun and fast—and Reels are perfect for that.
For parents, this stat shows how much time kids might spend on this one part of Instagram. And because Reels autoplay, it’s easy to get stuck watching “just one more.” It’s worth checking in on what kind of content your child is watching and whether it’s helping them grow or just filling time.
The best part? Reels can go viral even if you don’t have many followers. If your content is valuable or entertaining, Instagram will show it to more people. That’s powerful. You just need to start posting and keep improving with each video.
22.Snapchat’s Spotlight feature reaches over 350 million monthly users
Spotlight is Snapchat’s answer to TikTok and Reels. It’s where public videos live, and it has quickly grown to reach 350 million users per month. That’s nearly half of Snapchat’s entire user base. This tells us that Snapchat isn’t just about private chats anymore—people are now using it to be discovered too.
So how can you make this work for you?
First, know that Spotlight is very creator-friendly. You don’t need to be famous. You don’t even need followers. If your video is engaging, it can get thousands—even millions—of views. Snapchat even pays creators for top-performing videos in some cases.
That’s a good reason to experiment.
Spotlight videos are short and vertical, just like TikToks. But because there’s less competition on Spotlight, your content has a better chance to stand out. If you’re a student or creative type, this is your chance to show your talent in a space that’s still growing.
If you’re a business or educator, Spotlight is a way to reach younger audiences in a casual, fun way. Make videos that are informative, but also playful. Think “quick science facts,” “mini math tricks,” or “behind-the-scenes of building a robot.”
Parents, if your child is active on Snapchat, check if they’re exploring Spotlight. Encourage them to use it for good. Creating instead of just watching helps them build confidence and creativity.
In short: Spotlight is growing. It’s open to all. And it’s another space where you can shine.
23.TikTok is available in over 160 countries
That’s nearly the whole world. With TikTok available in over 160 countries, it has truly become a global platform. Whether you’re in the U.S., India, Kenya, Brazil, or Indonesia—TikTok is there, and people are using it daily.
This kind of reach is rare.
Why does this matter?
It means your content doesn’t just reach local audiences. It can go global. One good video can be seen by someone across the world. If your message is clear and your visuals are strong, language isn’t even a barrier.
For students, this opens up a world of learning. You can see how people live, cook, learn, and play in countries you’ve never visited. You can follow scientists, musicians, dancers, coders, and thinkers from all over the planet.
If you’re a creator or teacher, this stat shows how important it is to think globally. You’re not just talking to your town or city anymore. You’re talking to the world. Make your content helpful and positive, and it can inspire someone far beyond your usual circle.
For parents, this is a chance to encourage your child to explore global content wisely. Help them follow educational creators from different parts of the world. It broadens their thinking and teaches them about different cultures, languages, and lifestyles.
And for brands, the message is clear: Don’t limit your message to one region. Think about how your product, story, or mission can connect with people globally—and start creating for that audience.
24.Instagram is the most popular app among influencers, used by 90% of them
Influencers matter. Whether you like the term or not, influencers are the new marketers—and 90% of them use Instagram as their main platform. This stat shows that Instagram is still the go-to place to build a personal brand, share daily life, and connect with followers.
But what makes Instagram so powerful for influencers?
It’s the tools. You get Stories, Reels, Posts, Highlights, Live, and DMs—all in one place. It’s easy to share different types of content and show different sides of your personality or brand.
If you’re just starting, this is your chance to follow what works. Study what influencers are doing. Look at how they structure captions. Notice their lighting and camera angles. But most importantly, look at how they talk to their audience like a real friend.
You don’t need to be a fashion model or fitness guru. You can be a student, a teacher, a baker, a coder, or a gardener. If you have something helpful or interesting to share, there’s space for you.
Parents, if your child follows influencers, talk to them about what makes a good role model. Help them think critically. Not all influencers are the same—some are deeply inspiring and others are just chasing likes. It’s a good teaching moment.
Creators and small brands, don’t wait for the perfect moment. Start sharing your story now. You can grow slowly, post by post. Focus on helping people, not just impressing them.
25. Snapchat’s AR Lenses are used by 250+ million users daily
Augmented reality might sound like something from a sci-fi movie, but it’s happening right now—and 250 million people use Snapchat’s AR lenses every single day. That’s a huge number of people playing with filters, effects, and 3D animations in real time.
Snapchat’s AR features are fun, but they’re also powerful. They let users become creators. With just a tap, they can turn their face into a puppy, walk through a virtual world, or try on sunglasses without leaving their room.
What does this mean for you?
If you’re a student or a curious learner, it means AR is something to explore—not just for fun, but for the future. Many careers will involve AR, from design to medicine to coding. Playing with lenses now builds familiarity with how digital tools can blend with the real world.
If you’re a creator or brand, this is a golden opportunity. AR lenses are not just for laughs—they’re being used in marketing, storytelling, and education. You can create a lens that teaches something, promotes a product, or raises awareness about a cause. Snapchat even offers tools for users to build their own AR filters without needing advanced coding skills.
For parents, it’s worth knowing that your child is using tech that’s evolving fast. Talk with them about what they’re doing with AR. Are they creating? Are they learning? Or just scrolling? The goal isn’t to stop them, but to guide their use toward creativity and growth.
Snapchat’s AR popularity is a sign that digital life is getting more immersive. The sooner we understand and use these tools, the better we can help kids and students make smart choices in a fast-changing world.
26. TikTok ads have a 92% viewability rate
That’s an advertising dream come true. 92% of TikTok ads are actually seen by users—not skipped, not ignored, but seen. In the world of online ads, that’s a big deal.
Most platforms struggle with getting users to even look at ads. We scroll past them. We swipe away. We install blockers. But on TikTok, ads are built into the user experience. They show up in the same format as regular videos, which makes them feel less like ads and more like content.
So, what does this mean for businesses, brands, or even students creating projects?
It means TikTok is one of the best places to run ads if you want attention. But not just any ad will do. It has to look and feel like a TikTok. That means short, fun, native, and to the point. It shouldn’t interrupt the feed—it should blend into it.
If you’re creating content to promote something (a course, a school project, a fundraiser), think of it like making a regular TikTok video. Use music, quick cuts, storytelling, or humor. Avoid overly polished or “salesy” videos—they usually don’t perform well.
For students and educators, this stat also shows the power of digital storytelling. If you can make one strong, engaging message in 15 seconds, you’ve already mastered a valuable skill.
For parents, this is a reminder that kids are not just watching content—they’re also being marketed to in very subtle ways. It’s worth talking about how to spot sponsored content and think critically about what they’re consuming.
27. Instagram has over 200 million business accounts globally
This stat shows how deeply business and Instagram are connected. Over 200 million businesses are now using Instagram to reach customers, build brand identity, and sell products.
Instagram isn’t just a photo app anymore—it’s a marketplace, a service hub, and a brand builder. Businesses of every kind are on it: bakeries, bookshops, freelancers, tutors, artists, and major global brands.
If you’re a student, this is a chance to see how business works in real time. You can study how brands talk to customers, how they use visuals, how they run promotions, and how they respond to comments. It’s marketing school without the tuition.
If you’re a creator or small business owner, this is your sign to get on Instagram—if you’re not already. And if you are, make sure your profile is set up like a mini-website. Your bio should be clear. Your contact button should work. Your feed should reflect your voice.
You don’t need a huge following to make an impact. Many small accounts get regular sales and loyal customers just by showing up consistently and posting helpful, fun, or beautiful content.
Parents, you might be surprised to know that many kids today use Instagram to run small businesses—selling crafts, art, tutoring, or digital products. Support them! Encourage them to be smart about branding, pricing, and communication.
Instagram is more than just social. It’s where business is happening. It’s where learning, earning, and building is going on every day.
28. Snapchat reaches over 75% of millennials and Gen Z in over 20 countries
This is a powerful stat because it shows who Snapchat is really serving—and it’s the younger crowd. Over 75% of Millennials and Gen Z in more than 20 countries are active on Snapchat. That’s a deep level of penetration in key age groups.
It means if you want to speak to teens and young adults, Snapchat is the place to be.
This generation values privacy, fun, fast content, and real-time communication. Snapchat offers all of that. It’s not about public likes or comment wars. It’s about connection and quick, visual messaging.
If you’re trying to reach students, run a youth-focused campaign, or understand what matters to Gen Z, Snapchat will give you insight. You’ll see how they think, share, and express themselves. It’s not always polished, but it’s very real.
For brands, this means your voice on Snapchat should be casual, friendly, and visual. Think behind-the-scenes content, fast tips, mini-stories, or memes. The goal is to be relatable, not perfect.
If you’re a parent, this stat highlights just how important Snapchat is in your child’s social life. That’s not something to fear—it’s something to understand. Take time to learn how the app works, what Snapstreaks are, or what Spotlight means. It helps you stay connected and guide your child without judgment.
And for educators or mentors, this is a platform to consider using if you’re trying to create content that actually reaches younger students. Think quick educational snaps or reminders in a way that fits how they already communicate.
29. TikTok is the most downloaded app in over 40 countries
This is a huge milestone. TikTok isn’t just popular—it’s dominating. Being the most downloaded app in over 40 countries means it’s beating every other social app, game, or tool in many parts of the world. That kind of popularity tells us something very clear: people are actively choosing TikTok. Not once. Not by accident. But over and over again.
Why does this matter?
Because it means TikTok isn’t just a trend—it’s becoming the default platform for content discovery and connection, especially for young people. If you’re trying to reach anyone under 30 (and increasingly, people over 30 too), TikTok is where they’re starting their online experience.
But more than that, downloads equal fresh users. Every day, more people are downloading TikTok, which means your potential audience is always growing. Unlike some platforms that have plateaued, TikTok is still on the rise.
If you’re a student or educator, this means TikTok is a powerful learning platform. Yes, it’s full of dance videos and memes. But it’s also filled with science experiments, coding tutorials, mental health tips, and life hacks. You just need to follow the right creators.
If you’re a business or content creator, this stat is your wake-up call. If you’re not already using TikTok, you’re missing out on one of the fastest-growing global audiences. And you don’t need fancy videos. Some of the most viral TikToks are simple, honest, and helpful.
For parents, it’s helpful to know how global TikTok’s reach really is. The app is not going away. Instead of fighting it, explore it with your child. Watch a few videos together. Talk about what they enjoy. Guide them toward healthy creators who help them grow.
When an app becomes the top download in more than 40 countries, it becomes part of the culture. That’s where TikTok is now. And that’s where the attention is too.
30. Instagram’s Explore page reaches over 1.2 billion users per month
Imagine a giant discovery engine used by 1.2 billion people every month. That’s what the Explore page on Instagram is. It’s not just a place to browse—it’s a place where users go when they want to find something new.
This is important because it shows that Instagram users are not just scrolling their feed—they’re actively looking for content. That makes the Explore page one of the best places to be discovered organically, especially if you’re just starting out.
But getting on the Explore page isn’t about luck. It’s about creating the right kind of content. Instagram’s algorithm watches how people interact with your post—likes, saves, shares, comments, watch time—and decides if it’s worth showing to others.
So what works?
Simple, relatable, and visually strong posts tend to do well. If you’re making Reels, keep them short and high-energy. If you’re posting photos, make sure the colors pop and the message is clear. Use hashtags wisely, but don’t overdo it. And post at times when your audience is most active.
If you’re a student creating content or building a personal brand, this page can bring you followers from all over the world. Think of your posts like mini-ads for who you are and what you care about.
For educators and small creators, this is a free way to grow your audience. You don’t need to run ads—you just need to post content that people want to save, share, or engage with. The more that happens, the more Instagram pushes you to others.
Parents, the Explore page is also where your kids might find new trends, influencers, or content. It’s always changing, so take a few minutes each week to see what’s showing up in their feed. It helps you stay informed and have meaningful conversations.
The Explore page is a powerful tool—and 1.2 billion users every month means it’s full of opportunity if you know how to use it.
Conclusion
The numbers don’t lie. TikTok, Instagram, and Snapchat aren’t just apps—they’re shaping how the world connects, learns, and shares. They’re more than entertainment. They are classrooms, stages, business platforms, and windows into how today’s generation thinks, feels, and grows.
If you’re a student, you now have tools at your fingertips that past generations could only dream of. You can learn to code, start a business, make new friends, or share your ideas with the world—all from your phone. These platforms aren’t just for scrolling. They’re for building. So, use them wisely.