Privacy & Data Sharing: What Teens Accept or Refuse — Stat Brief

What do teens really think about online privacy? See what they’re okay sharing—and what crosses the line—in this stat-based brief.

Teens today live online. They chat, scroll, post, game, and learn on the internet. But while they enjoy the freedom and fun of the digital world, many of them are quietly asking a big question: Who’s watching me, and what are they doing with my data?

1. 60% of teens say they are very concerned about how their data is used by companies

Today’s teens might seem carefree as they scroll through videos or post selfies. But deep down, many are thinking about something important: how companies are using their personal data. In fact, 60% of teens say they are very concerned about this.

That’s not a small number. It means more than half of all teens are actively worried about what happens after they click “accept” on an app or sign up for a website. They’re wondering: Who sees my data? Are they selling it? Will it come back to hurt me later?

Many of them have seen stories in the news about companies that misused personal data. Some know someone who had their account hacked. Others have experienced creepy moments when an ad showed up right after they talked about something. All of this makes teens feel like their online world isn’t fully safe.

This concern is not just emotional — it affects behavior. Teens may stop using certain apps. They might hesitate to share real information. They might even switch to platforms that are more private. And once they lose trust, it’s hard to win it back.

So what can we do?

If you’re a parent, start by talking about this openly. Don’t just warn your teen about “bad apps.” Ask them how they feel. Ask if they’ve ever gotten weird ads or been asked for info they didn’t want to give. Let them know it’s okay to question what companies do with their data.

If you’re a teacher, find ways to make this part of the school conversation. Maybe a short weekly lesson on digital habits. Or maybe a group chat where students share things they’ve seen and ask questions. When privacy becomes something we talk about regularly, it gets easier to handle.

If you’re building apps or websites for teens, take this seriously. Be clear about what data you collect. Don’t bury it in long words or tiny print. Use plain, kind language. Give teens real options to say no. Respecting their privacy is not just the law in many places — it’s also how you build trust.

And if you’re a teen reading this, you have the right to care. You are not overreacting. Your data is valuable. You are allowed to ask hard questions about what happens to it. Don’t be afraid to say no to apps that feel shady. Don’t be afraid to log out or delete things. Your privacy matters — today and in the future.

Teens care about privacy because they know the internet never forgets. And while they want to be part of the digital world, they want to do it on their own terms. That’s smart. That’s powerful. And that’s a sign we should all pay attention to.

2. 72% of teens read privacy policies sometimes but don’t fully understand them

This is a big one. Most teens (72%) say they do try to read privacy policies. That shows they care. But here’s the catch: they don’t really understand them.

And honestly? Can you blame them? Privacy policies are often written in long, boring legal language. Even adults don’t fully understand them. So for a 13- or 15-year-old trying to figure out what “we may collect your information for third-party advertising purposes” means — it’s just overwhelming.

Teens might start reading, but after a few lines of confusing words, they give up. They scroll to the bottom and click “I Agree,” even if they’re not sure what they’re agreeing to. It becomes a habit. And that’s exactly what companies count on.

This is not the teen’s fault. It’s a design choice — and a dangerous one.

When teens don’t understand privacy terms, they can’t make informed decisions. They might give away access to their camera, microphone, or even their location without realizing it. They might allow apps to collect contact lists or track browsing history without meaning to. And over time, this adds up to a huge loss of control.

So what’s the fix?

If you’re a parent, try this challenge with your teen: Pick one app you both use and go through the privacy policy together. Read just one paragraph and break it down in simple words. You’ll be shocked at how much is hidden in plain sight. Then talk about what that means — and whether it’s worth using the app.

If you’re a developer, take this stat seriously. Create a “Simple Privacy Summary” — a short version of your policy written like you’re explaining it to a 12-year-old. Make it visual. Make it honest. Teens appreciate straight talk. And when they feel respected, they’re more likely to stick with your product.

Schools can help too. Assign projects where students “translate” privacy policies into plain English. It’s not just a tech skill — it’s a life skill. Knowing how to understand fine print builds confidence and independence.

And if you’re a teen, don’t be afraid to ask questions. If you don’t get something in a policy, search it or ask someone you trust. The more you learn, the stronger your decisions become. Your clicks should come from knowledge, not confusion.

Privacy policies shouldn’t be puzzles. They should be promises — clear, honest, and fair. And teens deserve to know exactly what those promises are.

3. 81% of teens avoid apps they think collect too much personal information

Here’s a big truth: teens are not as careless as many adults think. In fact, 81% of teens say they avoid apps that collect too much personal information. That’s the majority — and it’s not just random. They are making choices based on what they see, feel, and fear.

When an app asks for access to things like location, camera, microphone, contacts, or even step count — all before the teen has even used it — alarm bells go off. Many teens will stop right there. They’ll either cancel the download or delete the app before signing up.

This tells us something powerful: teens are learning to protect themselves. Even if they don’t know all the technical terms, they’re starting to build gut instincts about what feels “off.” They’re asking: Why does a drawing app need my location? Why does a calculator app want my photos?

And yes, they’re right to question these things.

What this means is that companies that ask for too much data up front are actually pushing teens away. No matter how fun the app looks, if it feels too nosy, it gets deleted.

So what’s the smart move here?

If you’re a parent, celebrate this behavior. Let your teen know it’s a good thing to delete apps that feel pushy. Don’t mock them for being “paranoid.” Privacy awareness is a strength, not a weakness. Talk about what kinds of info are okay to share, and what should stay private.

Developers, take note: if you want to attract and keep teen users, ask only for what you need. And explain clearly why you’re asking. For example, “We need your camera access so you can scan your homework — not for anything else.” When you respect boundaries, you earn trust.

For schools and educators, this stat opens up a teaching moment. Ask students to bring in examples of apps they didn’t trust. Then discuss why they backed away. This helps students think critically about what apps are really doing in the background.

And if you’re a teen, trust your gut. If something feels wrong, it probably is. You are allowed to delete apps, say no to permissions, or look for alternatives that don’t ask for so much. Just because something is free doesn’t mean it’s worth the risk.

Teens aren’t running away from technology. They’re just learning to use it on their own terms. That’s not fear — that’s power.

4. 45% of teens think it’s okay for companies to use their data if it improves their app experience

This stat shows a shift — not all teens are against data sharing. In fact, 45% of teens are okay with companies using their data if it makes the app better. That’s a big “if.”

This means nearly half of teens are willing to trade a little privacy for something that gives them real value. Maybe the app learns what kinds of games they like and shows more of them. Maybe it saves their progress automatically. Maybe it recommends cool content based on what they’ve watched before.

To them, that’s a fair deal — as long as it’s honest, useful, and not creepy.

But here’s the key: teens don’t want to be tricked. They want to know how their data is used and what they get in return. If it makes things easier, smarter, or more fun — great. But if it feels sneaky or like it’s being sold behind their back, they’ll walk away.

So the message here isn’t “don’t use data.” It’s “be real about it.”

Here’s how to respond:

If you’re a parent, help your teen think about data like money. Would you hand money to someone if you didn’t know what they were going to do with it? Probably not. But if someone said, “I’ll use $2 of your money to fix your phone charger,” maybe you’d say yes. Data works the same way. It’s all about value for trust.

If you’re building apps, this is your green light to use data responsibly — but transparently. Show teens what they’re getting in return. Maybe create a “How your data helps you” page in your app settings. Use easy words. Keep it short. Be proud of being honest.

Teachers can build on this too. Run simple roleplay exercises where students act as app developers and users. Have one group pitch a data use plan. Then have the others say yes or no — and explain why. It builds both empathy and digital sense.

For teens, just remember: you don’t owe your data to anyone. But it’s okay to share it — if you know the deal. Always ask: What are they doing with it? Is it helping me or just them? Do I feel okay with this?

Smart teens don’t just say “no” to data sharing. They say “yes” with confidence — because they know exactly what they’re agreeing to.

5. Only 17% of teens trust social media companies with their personal information

Here’s a number that speaks volumes: just 17% of teens trust social media companies with their personal info. That means 83% of teens are suspicious or doubtful — and that’s huge.

This is not just about Facebook or Instagram. It includes all the big platforms teens use: TikTok, Snapchat, YouTube, and whatever comes next. Most teens enjoy using these apps — but they don’t trust them. That’s a big emotional gap.

Why? Because teens are smart. They see news about hacks, leaks, and shady data deals. They hear about influencers losing accounts. They notice when ads feel too targeted. And they talk — among themselves — about the strange things they see online.

So they keep using the apps, but with caution. They use fake names. They skip personal details. They avoid linking emails or phone numbers. Some even create second accounts just to browse privately.

That’s how teens are coping with a system they don’t trust. It’s not ideal — but it shows how aware and active they are.

What does this mean for the rest of us?

Parents should know that social media is not “safe” just because it’s popular. Don’t assume your teen is protected because the app has millions of users. Ask your teen what they post, who they trust, and what they’ve seen that made them uncomfortable. Don’t judge — just listen.

Developers and platforms, it’s time to rebuild trust. Make privacy settings easier to use. Stop hiding them under five layers of menus. Make opt-outs clear. Stop collecting data you don’t need. And most of all, communicate like a friend — not a lawyer.

For schools, this is a chance to guide students in how to “use but protect.” Teach them to question what apps ask for. Show them how to block trackers, turn off location access, and review app permissions regularly.

If you’re a teen, it’s okay to like social media — just be smart about it. Keep private things private. Don’t give away more than you need to. And remember: it’s okay to log off.

You don’t have to trust the app to enjoy it. But the more you know, the better you can protect yourself while using it.

6. 64% of teens have changed privacy settings on their social media accounts

This is a powerful number. More than half — 64% of teens — have gone into their social media settings and made changes to protect their privacy. That tells us something very important: teens aren’t just using social media passively. They’re taking action.

Some teens make their accounts private so strangers can’t follow them. Others turn off location tags so people don’t know where they are. Many restrict who can comment, who can message them, or who sees their stories. These aren’t small moves — they’re signs that teens are thinking, learning, and adapting.

This also shows that teens are tired of being watched by people they don’t know — and maybe don’t trust. They want to enjoy their online space without feeling exposed.

So how can we help support this?

If you’re a parent, sit down with your teen and go through their privacy settings together. Not to spy — just to explore. Ask them why they chose certain settings. You might be surprised at how thoughtful their answers are. You can even learn something from them.

For app creators, this is a wake-up call: if your privacy settings are hidden, clunky, or confusing, you’re doing it wrong. Teens want control. Give it to them clearly and respectfully. A single privacy dashboard, with simple toggles and plain language, can make all the difference.

Teachers and schools can create simple guides — like a “Privacy Settings Cheat Sheet” — for popular apps. Teens can update their settings as a class activity. It’s not boring; it’s empowering. And it’s more fun when they do it together.

And teens — keep doing what you’re doing. Change your settings. Lock down your profiles. Turn off what doesn’t feel right. You don’t owe anyone access to your world. You get to choose who sees what, and when.

Every time you change a privacy setting, you’re not just adjusting an app. You’re protecting your future. That’s a smart move — and you should be proud of it.

7. 58% of teens believe that location tracking by apps is invasive

Here’s a stat that really stands out: 58% of teens think location tracking is just too much. To them, having an app follow their physical movements feels creepy, controlling, and unnecessary.

And they’re not wrong. Some apps ask for location access when they have no real reason to. Others track in the background even when they’re not being used. And many don’t explain clearly why they need your location at all.

Teens are asking smart questions. Why does a weather app need exact GPS instead of just my city? Why is a photo app tagging where I am? Who sees this info — and what are they doing with it?

When something feels invasive, teens pull back. They may turn off location permissions or use “approximate location” features. Some even fake their location just to protect their privacy.

So what’s the next step?

If you’re a parent, talk to your teen about location tracking. Ask which apps they’ve given access to. Show them how to check and turn it off if they want. It’s not about controlling them — it’s about helping them stay in control.

If you’re a developer, make sure your app only asks for location if it truly needs it — and explain why. If your app runs fine without location, don’t ask for it. When you respect boundaries, teens are more likely to stay loyal.

If you’re a developer, make sure your app only asks for location if it truly needs it — and explain why. If your app runs fine without location, don’t ask for it. When you respect boundaries, teens are more likely to stay loyal.

Teachers can lead short lessons on app permissions. Have students look through their phones and write down which apps use location. Then ask: is this necessary? Could this be risky? This turns privacy into a habit, not a headache.

And teens — your instincts are right. If it feels weird that an app knows where you are, it probably is. You can turn it off. You can delete the app. You can say no.

Your location is personal. You don’t have to give it up just because an app asks.

8. 29% of teens share fake information to protect their privacy online

Now this is clever. About 29% of teens admit to using fake info when signing up for websites or apps. They might use a made-up name, a wrong birthday, or a second email account. Why? To stay safe.

It’s a kind of self-defense. Teens don’t always trust apps to keep their data safe. So instead of giving their real name or age, they give fake details. That way, if the info is sold, hacked, or misused, it’s not really about them.

This might sound like lying — but really, it’s survival. Teens are learning that their real identity is valuable, and they don’t want to give it away lightly.

And here’s the thing: sometimes this is the only option. When apps don’t let you sign up without giving personal info, teens feel trapped. Faking the info becomes a way to reclaim some power.

How can we respond to this trend?

Parents, don’t jump to punish your teen for giving fake info online. Ask why they did it. You’ll probably find it was to protect themselves — not to be sneaky. Then talk about safer ways to manage their online presence.

Developers, this is a red flag. If teens feel like they have to lie to protect themselves, something is broken. Give them choices. Offer “lite” versions of your app with fewer data requirements. Or allow logins without full names or birthdays.

In classrooms, teachers can run simulations. “What info would you give this app?” Then discuss. Teens can learn how to judge what’s necessary and what’s risky.

Teens, if you’re using fake info to stay safe, good thinking — but stay smart. Make sure you remember which email or username you used so you don’t get locked out. And if an app demands real info that makes you uncomfortable, maybe it’s not worth using.

Using fake info is not about hiding — it’s about being careful. And in today’s online world, that’s a skill worth having.

9. 74% of teens think they should have more control over what data apps collect

Teens aren’t asking to delete the internet. They’re not even saying “no” to all data sharing. What they want — 74% of them — is more control.

They want to decide which data they give. They want to see what’s being collected. They want to delete parts of their profile they no longer want out there. And they want to do all this without jumping through hoops.

It’s about freedom. It’s about trust. And most of all, it’s about respect.

Right now, many apps hide control settings deep inside their menus. Some don’t offer real control at all. That leaves teens feeling powerless — and that’s not okay.

So how can we give teens more control?

Parents can start by helping teens explore the settings they do have. Sit with your child and go through the “Privacy,” “Security,” and “Account” tabs in the apps they use. Show them how to turn things off, limit permissions, or delete data. That one conversation can change everything.

App creators must step up. Build tools that give users, especially teens, real control. Allow them to delete specific data, turn off features, or use your app anonymously if they choose. Make these options easy to find — and even easier to use.

Schools can make this part of the tech curriculum. Teach students how to manage their data like a pro. Let them experiment in a safe environment. Once they know what’s possible, they’ll demand better from the tools they use.

And teens — keep asking for control. You deserve it. Your data is your own. Don’t settle for apps that treat it like their property. Keep learning, keep pushing back, and keep choosing tools that respect your choices.

Control is not just a tech feature. It’s a right. And teens know that better than anyone.

10. 88% of teens believe companies should ask before collecting personal data

This one’s loud and clear: 88% of teens think that companies should ask them first before collecting personal data. That’s almost everyone.

Teens are saying: “Don’t just take my info. Ask me. Explain why. Let me decide.”

It’s about consent. About being treated with respect, not like a product. It’s about flipping the script — making data sharing a choice, not a trap.

Right now, most apps don’t ask — they assume. You open the app, and it starts collecting. You sign up, and you’re already tracked. No one explained what’s happening, and there’s no easy way to stop it.

Teens are saying: enough.

What should we do?

Parents can support this by helping their kids read those first screens when they install a new app. That’s usually where the app asks for permissions — and where the teen can say no.

For developers, here’s your chance to lead. Make asking for data feel like an invitation, not a demand. Use kind, clear language. Show teens that you’re not just taking — you’re asking. And respect their answer.

Teachers can organize digital citizenship classes focused on consent in tech. Not just about passwords — but about how to say yes or no to data sharing. It’s a lesson that applies to life, not just apps.

And teens — demand to be asked. If a company doesn’t ask you before collecting your data, don’t give them your time. Use your voice, your clicks, and your choices to say: “This matters.”

Because when you say yes, it should be a real yes. Not a forced one.

11. 52% of teens feel their data is not safe online

More than half of all teens — 52% — feel like their personal data is not safe online. That’s a heavy thought, especially considering how much time teens spend on the internet. For them, the online world is not just for fun. It’s where they learn, connect, express themselves, and explore ideas. But if that world doesn’t feel safe, then something’s clearly broken.

What makes teens feel this way?

For starters, they’ve seen stories of cyberattacks, identity theft, and hacked accounts. They know that even big tech companies with tons of security have been breached. They’ve had friends who lost access to their social media.

Or they’ve received creepy messages from strangers. Sometimes, it’s even something small — like seeing an ad that’s too specific — that triggers a deep discomfort.

This fear builds up over time. When teens feel like they can’t control who sees their data or how it’s being used, they start to believe the entire system is unsafe.

But instead of quitting the internet (which isn’t realistic), many teens just pull back. They stop posting. They use burner accounts. They leave things blank. They hide — not because they’re doing anything wrong, but because they want to feel protected.

Here’s what we can all do:

Parents should check in with their teens. Not just “what are you doing online?” — but “do you feel safe online?” That small change in question opens up a very different conversation. You might find out your teen is feeling watched, tracked, or just unsure of what’s being collected. From there, you can talk together about steps they can take.

Developers and app creators need to understand this stat as a wake-up call. Safety isn’t just about content filters or report buttons. It’s about how secure your platform makes users feel. Be transparent. Show how data is stored, who can access it, and what protections are in place. And don’t just say “we care about your privacy” — prove it through design.

Teachers and schools can build lessons around “data safety checks.” Teach students how to spot scams, manage passwords, and avoid risky clicks. These are real-world skills that help teens feel stronger and safer.

And teens: you are not wrong for feeling uneasy. That feeling is a sign that you’re thinking critically — and that’s a superpower. Take control where you can. Use strong passwords. Set accounts to private. Check your app settings often. And don’t be afraid to talk to someone if something doesn’t feel right.

Feeling safe online is not too much to ask. It should be the standard.

12. 36% of teens say they don’t post certain photos or opinions online to protect their privacy

This stat says a lot about how teens are learning to self-filter. A full 36% of them say they avoid posting certain things — like personal photos or strong opinions — because they want to protect their privacy. That’s a smart and mature move.

It’s not about being afraid. It’s about being aware. Teens understand that what you post online can live forever. A photo meant to be funny today could be misunderstood tomorrow. A post about your beliefs could lead to unwanted attention. A casual comment could be screenshotted and shared without context.

So, many teens are deciding to stay quiet — at least online. They save their opinions for trusted friends. They keep their faces out of public posts. They think twice before clicking “share.” And honestly? That shows emotional intelligence.

This is a form of digital self-defense. Teens are navigating a world where everything can be saved, searched, and judged. And they’re learning to protect themselves not by hiding, but by being selective.

How can we support this healthy caution?

Parents, celebrate this instinct. If your teen says, “I didn’t post that photo because I wasn’t sure,” don’t push them to do it. Thank them for being thoughtful. You can even share times when you’ve held back online, too. This builds mutual respect and opens up important conversations about boundaries.

App makers, help teens by giving them more control over visibility. Let them choose who sees what, every time they post. Add reminders before they post to think: “Are you okay with this being seen later?” It’s not about shaming. It’s about helping teens slow down and decide.

Educators can turn this into classroom discussion. Ask students: What do you avoid posting, and why? Make it safe for them to share their thoughts. They’ll learn from each other — and you’ll learn from them.

And teens: you are doing the right thing. Holding back isn’t weakness — it’s wisdom. You’re not missing out. You’re showing that you understand how powerful online content can be.

You’re not just protecting your privacy. You’re protecting your future self. And that’s something to be proud of.

13. 43% of teens use private browsing modes to avoid tracking

This stat reveals something that’s both surprising and impressive: 43% of teens use private browsing modes like Incognito or Private Window. That means they understand how tracking works, and they’re actively trying to limit it.

Private browsing doesn’t make you invisible online, but it does help hide your activity from local tracking, search history, and auto-fill. It also prevents cookies from building up — those little trackers that follow you from site to site.

So when a teen uses private mode, they’re not just hiding from their parents or teachers. They’re avoiding being followed by advertisers. They’re dodging data collectors. They’re choosing to reduce their footprint — and that’s smart.

Why are they doing it? Maybe they’re researching a sensitive topic. Maybe they just don’t want their YouTube suggestions messed up. Maybe they’re sick of getting weird ads after one search. Whatever the reason, it shows digital savvy.

Here’s how to make this more powerful:

Parents, don’t panic if your teen uses private browsing. Instead, ask: “What are you using it for?” Then listen. You might find it’s more about curiosity than secrecy. This is also a good chance to explain what private mode does — and what it doesn’t do. It’s not foolproof. It doesn’t block all tracking. But it’s a useful tool.

Developers, this is a sign that users want more non-creepy ways to browse. Build modes that reduce tracking without needing a full browser reset. Add features that protect users from unwanted suggestions or targeting. Give people ways to explore without being followed.

Developers, this is a sign that users want more non-creepy ways to browse. Build modes that reduce tracking without needing a full browser reset. Add features that protect users from unwanted suggestions or targeting. Give people ways to explore without being followed.

In school settings, teach teens about browser settings, cookies, cache, and history. Let them try different modes and understand the trade-offs. It’s not about hiding. It’s about making informed choices.

Teens, if you’re using private mode — awesome. Just remember that it doesn’t protect you from everything. Your internet provider can still see traffic. Websites can still log your IP. So use it wisely, not as a shield, but as part of a bigger strategy to protect your digital space.

Private browsing is not a trick. It’s a tool. And the more you learn how to use it, the more control you gain over your online experience.

14. 69% of teens are more cautious about sharing information after hearing about data breaches

Here’s something that proves teens are paying attention: 69% of them say they are more cautious about what they share online after hearing about data breaches. This shows that news and real-world events are shaping their behavior — and that’s a big deal.

A data breach is when private info gets stolen or leaked. It could be passwords, email addresses, or even personal photos. And every time it happens — especially to a popular app or platform — it makes headlines. Teens notice. They remember. And they adjust.

Some stop using certain apps. Others delete old accounts. Many change their passwords or stop sharing real names. It’s not just fear — it’s action. That shows maturity.

This stat also tells us something hopeful: teens are learning from mistakes — even if they’re not their own.

What can we do with this momentum?

Parents, use big data breaches as teachable moments. When one hits the news, bring it up: “Did you hear about what happened with that app?” Then talk about what your teen would do if their data were leaked. This keeps the conversation grounded in reality.

App developers, don’t just secure your platforms — communicate how you’re doing it. Teens need to see that you’re taking their safety seriously. If a breach does happen, be transparent. Explain how it happened, what was affected, and what users can do. The truth builds more trust than silence.

In classrooms, create mock breach scenarios. Ask students what data they would lose, what they’d do next, and how they’d protect themselves in the future. This turns scary stories into survival skills.

And teens — let every breach be a lesson. Use it to clean up your digital world. Check your passwords. Review your app list. Delete what you don’t use. Limit what you share. Because the best way to avoid becoming the next victim is to stay one step ahead.

Every breach is a warning. But for smart teens, it’s also a push toward better habits.

15. Only 22% of teens know where their personal data goes after it’s collected

This one’s eye-opening. Only 22% of teens actually know where their data goes after it’s collected. That means nearly 8 out of 10 teens are in the dark about what happens behind the scenes. And that’s not okay.

They might know an app takes their email or age. But where does it go? Is it stored? Shared? Sold? Does it go to advertisers? To third parties? Overseas? Most teens don’t know — and most companies don’t explain.

This lack of clarity is a problem. Because when you don’t know where your data goes, you can’t protect it. You can’t control it. And you definitely can’t get it back.

This mystery makes the digital world feel like a maze. Teens are asked to give so much, but told so little. That creates distrust, anxiety, and confusion.

So how do we fix this?

Parents can help by encouraging curiosity. When your teen signs up for something new, ask together: “Where do you think this data goes?” Try looking it up. Visit the privacy page. Read a line or two and break it down. You don’t have to be experts. Just asking the question is powerful.

Developers, this is your chance to shine. Add a “Where Your Data Goes” section to your site or app — in simple language. Use visuals. Be honest. You don’t need to name every partner, but explain the journey in plain terms. Teens appreciate the transparency — and they remember who gave it.

Educators can teach “Data Trails 101.” Show students how to trace the flow of information online. Who collects it? Who profits from it? What rights do users have? Make it interactive. The goal is to build informed users, not scared ones.

And teens — you deserve to know. Don’t be afraid to ask apps what they do with your info. If the answer isn’t clear or respectful, that’s your sign to walk away. Choose tools that treat your data with care, not as a product to be passed around.

When you understand where your data goes, you gain back your power. And that power can shape your entire online experience — for the better.

16. 55% of teens accept cookies without knowing what they do

Cookies may sound sweet, but online they’re anything but. Yet 55% of teens say they just accept cookies on websites without really knowing what they are or what they do. This matters more than it seems.

Cookies are small pieces of data websites store on your device. Some are helpful — they remember your login or shopping cart. But others are used to track you across different sites. They build a profile of your habits, interests, and behaviors. And that’s where privacy starts to break down.

So when teens blindly click “Accept all cookies,” they may be agreeing to things they don’t fully understand — like being followed by ads, having their clicks logged, or even being profiled by marketers.

The problem is that most cookie pop-ups are designed to be annoying. They nudge users into clicking “accept” just to get them out of the way. And the “manage settings” button? It’s often hidden or complicated.

Here’s how to flip the script:

Parents, next time you see a cookie banner, stop and talk through it with your teen. Show them the “More Options” or “Cookie Settings” button. Explain what it means to allow only essential cookies versus all cookies. This helps them get into the habit of reading instead of rushing.

Developers, take responsibility. Make cookie settings easy to find and understand. Use plain language. Better yet, offer a “Reject All” option that’s as easy to click as “Accept All.” Respect your users — especially young ones — and they’ll respect your product.

Teachers can assign a “cookie audit” project. Have students visit different websites and compare cookie notices. What choices do users get? How clear are the messages? This helps teens learn what’s going on — and how to stay in control.

Teens, you’re allowed to pause before clicking. You don’t have to say yes to every pop-up. You can take 10 seconds to choose “manage settings” and block tracking cookies. That tiny action makes a big difference in protecting your digital footprint.

Cookies might be small, but what they track is huge. And the more you understand them, the more you can decide who follows you online — and who doesn’t.

17. 66% of teens believe schools should teach online privacy and data safety

Now this is a strong message: 66% of teens — that’s two out of every three — say that schools should teach online privacy and data safety. And they’re absolutely right.

Think about it. Teens learn math, science, history, and grammar. But almost none of them are taught how to protect their digital identity — even though they live most of their lives online. That gap is dangerous.

When teens don’t know how their data is collected, stored, or shared, they can’t defend themselves. They don’t learn how to check permissions, manage their data, or even read terms of service. And when something goes wrong, they don’t always know what to do.

So teens are asking — begging — for schools to step up.

Let’s take this seriously:

If you’re a teacher, you don’t need to be a tech expert to start. You just need to guide the conversation. Make time for small, regular lessons on things like passwords, privacy settings, safe searches, or spotting fake apps. Use real-life examples that students can relate to.

School administrators, consider adding a digital citizenship unit to your curriculum. Invite speakers. Run simulations. Use games and roleplays to make the topic engaging and fun.

Parents can also join in. Ask your child what they’re learning in school about online safety. If the answer is “nothing,” speak up. Encourage your child’s school to offer these lessons. Suggest a tech club or a digital safety week.

And teens — if your school isn’t teaching privacy, you can still learn. Use trusted websites and resources to teach yourself. Share what you know with your friends. Even better, ask your teachers to start including these lessons. Your voice can spark real change.

And teens — if your school isn’t teaching privacy, you can still learn. Use trusted websites and resources to teach yourself. Share what you know with your friends. Even better, ask your teachers to start including these lessons. Your voice can spark real change.

Learning how to stay safe online is not optional anymore. It’s a survival skill. And just like reading and writing, it should be taught in every school, to every student, everywhere.

18. 48% of teens would delete an app if they found out it sold their data

This is a powerful show of values: 48% of teens say they would delete an app immediately if they discovered it sold their personal data. That tells us teens have clear lines — and they’re not afraid to act.

Teens may love their apps, but they’re not blindly loyal. When they feel betrayed — when they realize an app is treating their private data like a product — they’ll walk away. Fast.

Why does this matter? Because it shows that teens are thinking beyond the features of an app. They’re looking at its values. Its ethics. Its impact. That’s maturity in action.

And apps that sell data without clear consent aren’t just losing trust — they’re losing users.

Here’s how to handle this smartly:

Parents, this is a great conversation starter. Ask your teen: “If your favorite app was selling your info, what would you do?” Listen to their answer. Then look at the app’s privacy policy together. You might be surprised at what’s hidden there.

Developers, take this stat to heart. If your app makes money by selling data, you’re walking on thin ice — especially with teen users. They care about privacy. They talk. And they switch apps fast. If you want to build long-term loyalty, ditch shady practices and focus on building real value.

Teachers can create case studies. Present different apps and have students investigate how they make money. Do they charge users? Run ads? Sell data? This teaches critical thinking and opens teens’ eyes to what’s really going on behind the screen.

And teens — your instincts are spot on. If an app treats your personal info like a product, you don’t have to keep using it. Deleting an app is not a loss — it’s a power move. There are always better alternatives out there.

Your data is not for sale. And neither is your trust.

19. 31% of teens use VPNs or anonymous browsers to hide their activity

This one is both surprising and impressive: 31% of teens use VPNs or anonymous browsers to stay more private online. That shows a high level of awareness — and an active effort to protect themselves.

VPNs (Virtual Private Networks) help hide your location and encrypt your internet traffic. Anonymous browsers, like Tor or DuckDuckGo, reduce tracking and make it harder for advertisers to follow you around.

When a teen uses one of these tools, it’s not because they’re doing something wrong. It’s usually because they don’t want to be watched. They want space to explore the internet without being turned into a marketing target.

This is the digital version of closing your curtains. It’s a smart choice — and one we should encourage.

How can we support this trend?

Parents, don’t assume that VPNs are only used to break rules. Ask your teen why they’re using one. They might be trying to avoid data tracking, block ads, or just access information safely. If you’re not sure what a VPN does, learn together. This builds trust and understanding.

Developers, consider integrating privacy-friendly options right into your app. Offer anonymous modes. Reduce tracking. Give users the option to control how visible they are. Respect for privacy is no longer a “nice to have” — it’s essential.

Teachers can hold a “privacy tools” workshop. Introduce students to VPNs, browser privacy settings, and privacy search engines. Show them how these tools work, when to use them, and how to stay safe.

Teens, if you’re using a VPN or privacy browser, keep going. Just make sure the tools you choose are trustworthy. Look for ones with strong reviews, no data logging, and real transparency. And keep learning — privacy is a journey, not a one-time fix.

Using privacy tools isn’t hiding — it’s protecting. And it shows you’re thinking one step ahead of the game.

20. 83% of teens prefer apps that don’t require real names or emails

Here’s a clear message from the teen crowd: 83% of them prefer apps that don’t ask for real names or email addresses just to use basic features. They want anonymity, flexibility, and choice.

And really, can you blame them?

When an app demands your full name, birthday, email, phone number, and school just to show you a funny video or play a game — it feels like a trap. Teens know this. They know their info will likely be used to build a profile, show ads, or worse, be sold.

So, they seek out apps that give them space. That let them try things without logging in. That don’t tie their real identity to every move they make online.

And when they find those apps? They stick with them. They tell their friends. They become fans — because the app gave them freedom.

Here’s how we can make this the new normal:

Parents, encourage your teens to use apps that let them stay anonymous. Explain the risks of using real details too soon, especially on platforms they don’t yet trust. Help them build safe online habits.

Developers, this stat is gold. If you want teen users, don’t force them to give up their identity. Offer “guest mode.” Let users explore before asking for sign-ups. If you need emails, explain why. And never, ever make it feel like a trap.

Educators can have students compare sign-up processes from different apps. Which ones asked for more info? Which ones allowed privacy? What did that feel like? It’s a hands-on way to teach digital awareness.

And teens — keep choosing apps that respect your boundaries. You don’t need to give your real name to have fun or learn something cool. Your privacy is not the price of entry. It’s your right.

When apps let you stay private, they’re showing they trust you. And that trust? It goes both ways.

21. 61% of teens have lied about their age to protect privacy

This might surprise some adults, but 61% of teens say they’ve lied about their age online — not to cause trouble, but to protect their privacy. That’s a lot of kids making a big choice to feel safer.

Why would a teen do that?

Because sometimes, they’re trying to avoid age-based ads or creepy messages. Sometimes, they want to get access to a site or platform that’s “officially” for older users, even though they’re mature enough to use it wisely. And sometimes, they just don’t trust what the platform will do with their real birthdate.

This isn’t always about breaking rules. It’s often about building a wall between their personal info and the unknown.

The trouble is, lying about your age can have real consequences. It might break terms of service. It could mess with what kind of content they’re shown. And in some cases, it could even put them at risk if it changes how people interact with them online.

But again — this is more about a lack of trust than a desire to misbehave. And that’s where the real issue lies.

So how can we fix this?

Parents, instead of punishing your teen for using a fake age, ask them why they felt the need to. You’ll likely find they were trying to protect themselves. Use this as a springboard to talk about safer, better ways to manage privacy online.

App creators, this one’s on you too. If users feel like they have to lie to feel safe, your onboarding is broken. Offer anonymous options. Let users explore first. If age is important for safety, explain why — in clear, friendly words.

Teachers can open up classroom discussions: “What makes someone feel like they need to lie online?” Let students be honest. Then work together on what real solutions might look like.

And teens — you’re right to be cautious. Your instinct to protect your info is strong. But be careful with fake ages, especially if it opens you up to content or contact that’s not made for your stage of life. There are other ways to stay private — and you deserve apps that give you those choices.

22. 50% of teens say their parents don’t know what data they’re sharing online

Half of all teens — 50% — say their parents have no idea what kind of data they’re sharing online. That’s a big disconnect in the digital conversation at home.

It’s not just about screen time anymore. It’s about what’s happening during screen time. Teens are signing up for platforms, agreeing to terms, uploading content, and clicking “yes” on privacy permissions — often without their parents knowing what’s being shared.

It’s not just about screen time anymore. It’s about what’s happening during screen time. Teens are signing up for platforms, agreeing to terms, uploading content, and clicking “yes” on privacy permissions — often without their parents knowing what’s being shared.

It’s not that teens are trying to hide. It’s that no one’s really asking.

At the same time, many parents don’t know how to guide their kids online. The digital world feels too fast, too confusing, too full of updates. So instead of asking about privacy settings or data use, they focus on homework or time limits.

But this gap leaves teens to figure things out on their own. And while some do it well, others are left unsure, exposed, or overwhelmed.

Here’s how we can close the gap:

Parents, start with a simple question: “Do you know what kind of info you’re sharing when you use your apps?” Don’t judge. Don’t lecture. Just ask — and listen. If you’re not sure about something, look it up together. You don’t need to be tech-savvy — just open.

Developers, think about the whole family experience. Can you build features that help teens understand what data they’re sharing — in teen-friendly language? Maybe even include “talk with your parent” suggestions built into onboarding.

Educators, get parents involved. Send home resources about the types of data apps collect. Host a digital literacy night. Create a shared vocabulary so teens and parents can talk about this stuff together, without confusion.

And teens — your parents may not get it yet, but that doesn’t mean they don’t care. Let them in a little. Show them the apps you use. Explain the privacy settings you’ve chosen. You might be surprised — they might be proud of how smart you’re being.

Online privacy shouldn’t be a secret — it should be a shared effort.

23. 70% of teens dislike targeted ads and feel they’re “creepy”

You’ve probably heard teens say this before: “That ad is so creepy.” That’s because 70% of them feel uncomfortable when they see targeted ads — especially ones that seem to “read their mind.”

And let’s be honest — it is weird.

You talk about a product with a friend, and boom — it shows up in your feed. You search for something once, and suddenly it’s everywhere. Teens notice this, and it makes them feel watched. Like someone’s following them around the internet.

That feeling isn’t just annoying — it’s unsettling. And it breaks trust. Teens start to wonder: What else are they collecting? Who else is watching?

Some get so uncomfortable that they stop searching certain things or delete apps altogether. That’s a big reaction — and a clear message to companies.

Here’s how to move forward:

Parents, use this discomfort as a teaching moment. Ask your teen what kinds of ads they’ve seen lately. Do they know why those ads were shown? Talk about ad tracking, cookies, and data profiles. You don’t need to scare them — just inform them.

Developers, respect this feedback. Give users options to turn off personalized ads. Make opt-outs easy. The more choice you offer, the more teens will trust you — and stay on your platform longer.

In schools, run an activity where students see how their data leads to ads. Use fake accounts to test it. Let them see the connection between clicks and targeting. This turns “creepy” into “aha.”

And teens — trust your instincts. If an ad feels too personal, there’s a reason. Go into your app settings. Turn off ad tracking. Use browsers that block third-party cookies. You have more control than you think.

Ads don’t have to be creepy. But companies need to earn the right to target you — and that starts with your consent.

24. 39% of teens believe they have no real privacy on the internet

This one hits hard: 39% of teens believe that real online privacy doesn’t exist. That means nearly 4 in 10 have already decided that no matter what they do, their data is out of their hands.

That’s a sad — but understandable — mindset. Teens see how fast data spreads. They hear about hacks, leaks, and the fact that once something’s online, it’s there forever. Over time, this creates a kind of digital numbness. Like, “Why bother trying to be private?”

This is dangerous, not because it’s untrue — but because it leads to giving up. When someone believes they can’t protect themselves, they stop trying. And that leaves them even more exposed.

But here’s the truth: online privacy isn’t dead. It’s just harder than it should be. And teens need to hear that it’s still worth fighting for.

Here’s how to shift the story:

Parents, acknowledge your teen’s frustration. Say things like, “Yeah, the internet makes it hard to stay private. But that doesn’t mean it’s impossible.” Then work together on small steps: stronger passwords, reviewing app permissions, deleting old accounts. Each move builds power.

Developers, rebuild trust. Don’t just collect less — tell users why you’re doing it. Say, “We care about your privacy, so we only ask for what’s needed.” Design your platform like you actually respect your users.

Educators can run discussions with this prompt: “Do you think online privacy is possible?” Let teens debate. Then introduce tools and tips they didn’t know about — VPNs, ad blockers, encrypted messaging apps. Show them that action is possible.

Teens — don’t give up. You’re not powerless. Every app you delete, every setting you change, every time you say “no” to tracking — you’re reclaiming a piece of your digital life. And that’s worth it.

Even if privacy is harder now, it’s not gone. And your choices can shape what the internet becomes next.

25. 75% of teens want a way to permanently delete their data from apps

This is one of the most hopeful — and most demanding — stats in the list: 75% of teens want apps to give them a way to delete their data completely. Not just hide it. Not just deactivate. Delete. Forever.

And they’re right to ask for this.

Teens understand that apps hold years’ worth of posts, messages, photos, likes, and personal info. Sometimes they outgrow those apps. Sometimes they change. And sometimes, they just want a fresh start.

But most platforms don’t make it easy to leave. Some hide the “delete” button. Others make you email customer support and wait. And many don’t actually delete your data — they just stop showing it.

This feels dishonest. And teens aren’t okay with that.

Here’s what we can do:

Parents, support your teen’s right to walk away from platforms. If they want to leave an app, help them find the real deletion option. Use it as a chance to talk about digital footprints and moving forward.

Developers, this is a huge opportunity. Offer a clear, permanent delete button — and mean it. Let users download their data first. Be proud of your honesty. You’ll win more trust that way than by trying to trap users in.

Educators can design a “Delete Day” activity. Have students review their app lists, pick one they no longer use, and delete their account. It’s freeing — and it builds healthy digital habits.

And teens — keep asking for this. Your data belongs to you. If a platform doesn’t let you delete it, that’s not your fault — that’s their failure. You have the right to be forgotten. You have the right to start over.

Deleting data isn’t quitting. It’s taking back control.

26. 47% of teens trust small, niche apps more than big tech platforms

This stat might surprise some adults: 47% of teens say they trust smaller or lesser-known apps more than big tech companies. At first glance, that might seem risky. But it actually reflects something deeper — a lack of trust in the giants.

This stat might surprise some adults: 47% of teens say they trust smaller or lesser-known apps more than big tech companies. At first glance, that might seem risky. But it actually reflects something deeper — a lack of trust in the giants.

Why do teens feel this way?

Because big tech platforms have a history. A history of tracking, selling data, misusing private information, and hiding behind complicated policies. Teens may still use those platforms, but they don’t feel safe on them.

Smaller apps, on the other hand, often feel more personal. They may have clearer privacy terms. Their creators might interact directly with users. And many of these apps are built by people who genuinely care about doing things differently.

So while big names dominate the market, teens are exploring smaller corners of the internet — and they’re doing it with intention.

So what should we learn from this?

Parents, don’t automatically assume that big-name apps are the safest. Help your teen evaluate every app — big or small — based on its permissions, its behavior, and its values. Ask: “What does this app collect? Do we trust it?”

Developers of niche apps — keep doing what you’re doing, but do it even better. Be clear, respectful, and ethical. Show your users how you’re different from the tech giants. Offer real control, fast support, and honest design.

Teachers, encourage students to look beyond the mainstream. Let them research and compare apps for features and data practices. Create tech reviews as classroom projects — it builds both awareness and decision-making skills.

Teens — it’s great that you’re looking beyond the big names. Just remember: small doesn’t always mean safe. Check reviews. Look at the developer’s track record. And always check what data is being collected. Stay curious, stay cautious, and keep exploring.

You don’t have to follow the crowd. You just have to stay in control.

27. 59% of teens think social media platforms should be fined for data misuse

Teens aren’t just watching what companies do — they want real consequences when those companies cross the line. In fact, 59% of teens believe that social media platforms should be fined when they misuse personal data.

That’s not just a complaint. That’s a call for accountability.

Teens see how companies make billions from their attention and data. So when they hear that a platform has sold data, leaked photos, or failed to delete private messages — they don’t think an apology is enough. They want those companies to pay the price.

This shows a growing sense of justice among young users. Teens aren’t passive anymore. They’re not okay with being taken advantage of. And they’re starting to understand the power of laws, rules, and pressure.

Here’s how we can build on this mindset:

Parents, support your teen’s interest in digital justice. If they’re angry about a data breach or a privacy scandal, talk about what consequences would be fair. Look up recent cases together. This turns frustration into awareness.

Developers, understand that today’s users — especially teens — expect you to follow the rules. If you mess up, take responsibility. Be honest. Be fast. Fix the issue, and don’t let it happen again.

Teachers can create mini-debates: “Should companies be fined for data misuse?” Let students research, argue, and decide. They’ll gain a better understanding of how the digital world is regulated — or how it should be.

And teens — your voice matters. When you speak up, platforms listen. When you report, they review. And when enough of you demand change, things start to shift.

Privacy isn’t just about settings. It’s about power — and using it wisely.

28. 44% of teens have reported or blocked someone because of data misuse

This stat is personal — 44% of teens say they’ve reported or blocked someone because of a privacy violation or data misuse. That shows teens aren’t just talking about privacy — they’re taking action.

Maybe someone took a screenshot of their story without permission. Maybe a classmate shared their message in a group chat. Maybe a stranger saved their photo or used it in a weird way. Whatever the reason, teens saw a boundary being crossed — and they defended it.

This is a sign of rising digital confidence. Teens are learning how to say, “That’s not okay.” They’re learning how to protect their space, even when the platform doesn’t make it easy.

Let’s keep building that strength:

Parents, when your teen blocks someone, don’t assume they’re being dramatic. Ask what happened. Validate their decision to stand up for themselves. Then talk about other tools they can use: reporting, adjusting settings, or even logging off for a while.

Platform creators, make reporting tools easy, fast, and real. Teens don’t want a form that leads nowhere. They want action. Make it clear that you take their safety seriously — and always follow up.

Teachers, run roleplays where students practice reporting different types of online behavior. Use real-world examples. Ask: “What would you do in this situation?” Let students lead the answers.

And teens — if you’ve ever blocked or reported someone because they crossed a line, that was the right move. You don’t owe anyone access to your space. Your account, your messages, your images — they belong to you.

Setting boundaries isn’t rude. It’s responsible.

29. 68% of teens support stronger data laws to protect youth

Here’s a stat that proves teens are thinking about the big picture: 68% believe there should be stronger laws to protect young people’s data. That’s not just personal — it’s political.

Teens know that privacy settings aren’t enough. They know that even when they make smart choices, companies can still find loopholes. So they’re calling for rules — serious rules — that make it illegal to misuse their information.

They want age-appropriate protections. They want companies to need clear consent. They want more power to delete and control their digital footprints. And they want the government to back them up.

This shows a growing sense of civic engagement in the tech world. And it’s something we should all support.

So how can we help this movement grow?

Parents, talk to your teens about current privacy laws in your country. Look up regulations like COPPA or GDPR. Discuss what they protect — and what they miss. Let your teen share what they wish the rules could do better.

App developers, anticipate these laws. Don’t wait to be forced to do the right thing. Build your platforms as if these protections already exist — and go above and beyond.

Teachers can host “Tech and the Law” discussions. Let students brainstorm what an ideal youth privacy law would look like. What rights would it guarantee? What punishments would it include? This builds knowledge and passion.

And teens — keep speaking up. If you care about privacy, write about it. Talk about it. Vote when you can. Push your leaders to protect your data. You’re not just users — you’re citizens of the digital world.

Laws start with voices. And your voice can be the spark.

30. 26% of teens think giving up some privacy is the price for using “free” apps

Let’s end with a complex truth: 26% of teens say that giving up some privacy is just the cost of using free apps. It’s not that they like it — it’s that they’ve accepted it.

And in a way, they’re right. Many apps are “free” because they make money through ads and data. That’s the trade. You don’t pay with dollars — you pay with clicks, habits, and personal info.

This stat shows that some teens have made peace with that deal. But it also shows that many haven’t — or don’t think they should have to.

It’s a tricky topic. Because yes, businesses need to make money. But that doesn’t mean they should get to take everything. Teens are asking: “Where’s the line?”

Here’s how we unpack this:

Parents, help your teen understand how apps make money. Talk about the trade-offs. Then ask: “What are you comfortable sharing, and what feels like too much?” Help them find tools that offer more privacy — even if it means paying a little.

Developers, consider freemium models that respect privacy. Offer a basic version with no tracking. Give teens the option to pay for a fully private experience. The key is choice — and trust.

Teachers, run a lesson on digital business models. Compare “free with ads,” “subscription,” and “pay once” apps. Let students decide what they would rather pay: their money or their data.

Teachers, run a lesson on digital business models. Compare “free with ads,” “subscription,” and “pay once” apps. Let students decide what they would rather pay: their money or their data.

Teens — you have the right to draw your own line. If you’re okay with sharing some info in exchange for access, that’s fine — as long as you understand the deal. And if you’re not okay with it, there are better options out there. Your data is valuable — and so are you.

Conclusion

Teens are not clueless about online privacy. In fact, the data shows just the opposite — they’re curious, cautious, and increasingly confident in making smart choices about what they share and who they trust.

They’re adjusting settings, questioning permissions, using VPNs, choosing anonymous apps, deleting accounts, and even demanding stronger laws. That’s not fear — it’s power in action.