Keeping kids safe online is not just a good idea. It’s the law. But today, millions of children are signing up for apps, games, and websites they’re not old enough to use. And most platforms still don’t do enough to stop them. That’s where age verification comes in.
1. 67% of children aged 8–12 use social media platforms that require users to be 13 or older
This number is alarming, but sadly, not surprising. Most parents know that platforms like Instagram, TikTok, and Snapchat have a minimum age of 13. But when you look around, it’s clear that kids younger than that are everywhere on these platforms. In fact, more than half of all children between 8 and 12 years old are already using them.
Now, think about that for a second. If the rule says “13+” and most kids under that age are getting in anyway, then something is broken.
These age checks aren’t working. And it’s not just about following the rules. It’s about protecting kids from things they’re not ready to see — ads they shouldn’t click, people they shouldn’t talk to, and content that could hurt them emotionally or mentally.
For companies, this is a red flag. If your platform has a minimum age and kids are getting in, you need to act now.
Self-reported birthdays don’t cut it anymore. It’s time to look at stronger verification methods like facial age estimation or trusted parent/guardian verification. These steps don’t have to be scary or complicated. But they do need to work.
One great way to fix this is to build a better onboarding process. When a user signs up, don’t just ask for a birthdate. Instead, use software that can tell if someone is really the age they claim to be. This doesn’t mean collecting ID from every child, but it does mean using tools that can spot obvious under-age accounts and flag them.
Another smart idea? Educate parents. Most of them aren’t trying to break the rules. They just don’t realize how important these age limits really are. Make your policies clear and friendly. Explain why they matter. And offer tools that let parents manage their child’s account or limit certain features based on age.
If you’re building apps or websites for kids, this stat is also a reminder: design for their age. Don’t just make the content “less mature.” Think about how children think, feel, and learn. Create safer spaces where curiosity is encouraged, not exploited.
At the end of the day, age verification is not about stopping kids from having fun online. It’s about keeping them safe while they do. That’s a message parents support. And that’s a direction regulators are now forcing businesses to go in.
Bottom line: if two-thirds of 8 to 12-year-olds are breaking age rules on your platform, you’re not just risking fines. You’re risking trust. And once that’s gone, it’s hard to get back.
2. Over 40% of parents admit their child has lied about their age online
This might sound shocking at first, but when you really think about it, it makes sense. Kids are curious. They want to explore the online world. And most platforms don’t make it hard to lie about your age. All it takes is typing in a different year.
The problem is that parents are often helping them do it. In many cases, they know it’s against the rules — but they still allow it, thinking it’s harmless. Maybe they just want their child to be able to use the same apps as their friends. Maybe they think the content is “not that bad.” Or maybe they don’t know how risky it actually is.
When 4 out of 10 parents admit that they’ve helped their child fake an age, it’s a sign that age verification isn’t just a tech problem. It’s a mindset problem. It’s a cultural issue. And if we’re going to fix it, we need to work together — businesses, educators, and families.
So what can you do if you run a platform that has age restrictions? Start by creating a parent-first strategy. Don’t treat parents like the enemy. Help them understand what’s at stake. Show them how your platform protects kids — and how lying about age can actually lead to unsafe or even illegal situations.
For example, if a child signs up under a fake age, they might end up seeing adult ads, joining public chats, or even buying things without proper consent. That’s not just bad for the child. It’s bad for your business. It means higher risks, more complaints, and a higher chance of getting fined.
Now, here’s the good news: many parents want help. They want to do the right thing. They just don’t always know how. So make it easy for them. Offer tools like child accounts, limited features for young users, or shared parent dashboards. Create content that explains your policies in plain language, not legal jargon.
You can also use smart tech to stop age faking before it starts. Instead of relying on a simple birthdate field, try using AI to detect inconsistencies or patterns. If an account claims to be 18 but behaves like a 10-year-old, your system should notice. And once flagged, you can ask for more proof or adjust the account settings.
In the end, age verification works best when everyone is on the same team. Parents need to know you’re not trying to block their child for no reason. You’re trying to build a safer internet. And when they see that effort, most of them will join you.
The big takeaway? If kids are lying about their age and parents are helping them, your verification system has a human problem — not just a technical one. The solution? Talk to people, not just code for them. Help them see why age rules matter. And make it easier for them to follow those rules, not break them.
3. 56% of online services have no reliable age verification system in place
This stat tells a pretty clear story. More than half of all websites, apps, and online services today don’t actually check how old their users are — at least not in a meaningful way. That’s a huge gap. And it’s not just a problem for kids. It’s a problem for trust, safety, and law.
Let’s break it down. When a user signs up, many platforms still only ask for a birthday. That’s it. No checks. No follow-up. No clue whether the person typing that birthday is actually being honest. And while this might seem easier for the user, it creates big risks for the company.
If you’re running an online service — whether it’s a game, a learning app, a social site, or even a shopping platform — and you allow minors to sign up, you’re responsible for keeping them safe. And if you’re not sure how old your users really are, how can you protect them?
The reason so many companies skip proper age verification is usually simple: it feels hard. They worry that it might slow users down, hurt sign-up rates, or scare people away. But in reality, modern tools have made this easier than ever.
Today, you can use solutions like AI-based facial age estimation, digital identity checks, or even parent-managed access. These tools can be fast, friendly, and easy to use. And they help you stay ahead of compliance laws like COPPA, GDPR-K, and others around the world.
But more than legal safety, there’s something bigger at play: user trust. Parents want to know their kids are safe online. If your platform shows that you care about age safety, they’re more likely to support you. They’re more likely to stay. And they’re more likely to recommend you to others.
So what should you do if your platform is part of that 56%?
First, do an audit. Look at how you currently verify age. Is it just a date field? Is it possible for anyone to type anything and get through? If the answer is yes, you need to rethink your approach.
Second, explore your options. There’s no one-size-fits-all solution, but there are plenty of age verification services out there that can work for your platform size, user type, and budget.
Third, make age verification part of your brand. Don’t hide it. Don’t treat it like a hurdle. Show users — especially parents — that you’re doing this for their peace of mind. A simple message like, “We ask for age to help keep kids safe” can go a long way.
If over half of platforms still don’t have a reliable system, you have a chance to stand out. You can be the one that does the right thing. The one that puts safety first — and builds a brand people trust.
Remember: doing nothing is also a decision. And in this case, it’s one that could cost you more than just a few sign-ups. It could cost your company its reputation.
4. 85% of kids can bypass basic age gates by simply inputting a false birthdate
This is probably the most frustrating part for parents, educators, and even tech companies. The “age gate” — a simple screen that asks for a birthdate — has been the go-to tool for keeping young users out. But kids have figured out how to beat it. And they do it easily.
In fact, 85% of children know exactly what to do when they see an age gate. They just type in a fake birthdate that makes them old enough. And boom — they’re in.
If you’ve ever wondered how your 10-year-old cousin is watching teen content or chatting with adults on apps meant for 16+, this is usually the reason.
Let’s face it: the age gate is broken. It was never meant to be a real security tool. It was more like a speed bump — something that makes people slow down and think before entering. But for kids, it’s become a joke. It’s the easiest thing to lie about online. And there are no consequences.
So what’s the fix?
Start by recognizing that the basic age gate doesn’t work anymore. If you’re serious about protecting children, you need to move beyond the honor system.
One effective option is age detection through AI. This doesn’t mean using scary or invasive tools. It just means using smart systems that can estimate a user’s age based on how they interact, what device they’re using, or even a quick face scan if needed (with full consent).
Another way to get better is by asking for parent or guardian approval. If a user says they’re under 13, redirect them to a simplified sign-up that involves adult verification. This not only keeps you compliant, but it also builds a layer of real accountability.
You can also create different “paths” depending on the age given. Instead of just blocking someone for being too young, offer them a kid-safe experience. Think of it like a playground and a gym. They’re both places to be active — but they serve different needs. Design your digital space with this same idea in mind.
Most importantly, talk to your users. Kids aren’t trying to be sneaky just to break rules. They’re curious. They want to be where their friends are. So explain why age rules matter. Use clear, friendly language. Offer safer options for younger users, so they don’t feel left out or forced to lie.
If 85% of kids are getting past your gate, it means your gate is too easy. But that’s fixable. With the right tools, a little creativity, and a strong message of care, you can build something better — a system that actually protects the kids who need it most.
5. Only 14% of companies use biometric age verification methods
This number might seem small — and that’s because it is. Only 14 out of every 100 companies have taken the step to use biometric tools for age checks. That means the vast majority are still relying on manual or outdated methods that don’t really work.
So why aren’t more companies using biometrics? The short answer: fear and confusion. Some businesses worry it’s too complex. Others think it’s too expensive. And some are just unsure about the privacy side of things.
But here’s what’s really happening. Biometric tools — like facial age estimation — are getting faster, safer, and easier to use. They don’t need to store personal data forever. In fact, many of them are designed to check someone’s age and then instantly delete the image. That’s it.
These tools work by using AI to scan a person’s face and estimate their age range. It doesn’t give an exact number, but it can tell whether someone is likely under 13, under 18, or clearly an adult. This is incredibly helpful for stopping underage sign-ups without needing a birth certificate or ID.
Let’s say a 10-year-old tries to sign up for your app and puts their age as 18. A smart system can spot the difference in facial features, flag the account, and either ask for extra proof or redirect them to a safer experience.
Now, here’s where the magic happens — when you do this right, most parents will support it. They’ll feel safer knowing your platform cares about real age checks. They won’t see it as invasive. They’ll see it as responsible.
The key is to be open. If you’re using biometric tools, tell users exactly how it works. Show them that images are not stored, that the process is fast, and that it’s only about protecting kids. Transparency builds trust.
Of course, not every platform needs full biometric tools. But if your app deals with sensitive content, has social features, or targets teens and adults, this kind of protection is worth it.
And even if you’re a smaller business, you can still find partners or tools that offer affordable options. You don’t need to build your own system from scratch.
Bottom line: only 14% are using biometrics now — but that number is going to rise. The companies who adopt it early will be ahead of the curve. They’ll avoid fines, win parent trust, and build a safer, more credible product.
If you’re thinking about future-proofing your platform, this is the place to start.
6. 80% of digital platforms rely solely on self-declared age input
This stat is perhaps the most frustrating for anyone who cares about online safety. If 80% of platforms are still just asking users to type in their age and hitting “submit,” it means we’re stuck in the past.
Let’s be honest — typing your age isn’t a real check. It’s like putting a “Do Not Enter” sign on a door but leaving it wide open. Kids know it. Parents know it. Even companies know it. But for some reason, it keeps happening.
Why? Because it’s easy. It’s fast. And in the short term, it gets users in the door without friction. But in the long term, it opens the door to risk. Legal risk. Brand risk. And worst of all, child safety risk.
If you’re running a digital platform and relying only on self-declared age, here’s the truth: you’re not really verifying anything. You’re hoping that users tell the truth. And as the earlier stats showed, they often don’t.
So how do you fix it without scaring people away?
First, understand the purpose of age verification. It’s not to block users. It’s to create the right experience for each age group — and keep everyone safe.
Then, look at how to layer your checks. Instead of asking for age once, build it into your flow. Ask at sign-up. Confirm it in onboarding. Monitor user behavior. If someone signs up as 16 but acts like 9, maybe it’s time for a second check.
You can also use machine learning tools that analyze user patterns — the way they type, the speed of their responses, even what content they engage with — to get clues about their likely age.
For younger users, offer guided access. Don’t just block them. Give them a safer version. Let them explore, but with limits. This way, they don’t feel the need to lie just to “fit in.”
And always — always — talk to parents. Make it clear that your platform doesn’t just collect age. It respects it. Offer guardian tools, content filters, and usage reports that help them feel in control without spying on their child.
If 80% of platforms are stuck in self-reported age, you have a huge opportunity to do better. It doesn’t have to be perfect. It just has to be better than what’s not working.
The platforms that take real steps now will be the ones people trust tomorrow.
7. 65% of underage sign-ups happen on gaming platforms
Gaming platforms are fun. They’re social. They’re where millions of kids spend time after school, on weekends, and even during online classes (oops!). But here’s something that isn’t fun: nearly two-thirds of all underage sign-ups happen on gaming sites and apps. That’s 65%. That’s massive.
Why is this happening? Simple. Games are where the action is. Kids love them. Their friends are playing. And honestly, many game developers don’t have strong age checks in place. Most just ask for a birthdate during account creation. And as we’ve already seen, that’s easy to fake.
Now think about the features built into many games — voice chat, messaging, user-generated content, in-game purchases. These aren’t just entertainment tools. They’re also doorways to risk if the player is younger than the platform allows.
If you’re building or running a gaming platform, this stat is a loud wake-up call. It means you’re likely sitting on a large number of accounts that shouldn’t be there. That’s a liability — not just for compliance, but also for your brand.
So, what can you do?
First, audit your user base. You don’t need to expose personal data, but use behavioral tools to identify suspicious age patterns. Are there accounts claiming to be 18 but spending hours in beginner-level games? Are there users sending messages that feel “off” for the age they gave? These are signals.
Second, consider multi-layered verification at sign-up. If a child enters an age under 13, redirect them to a junior version of the game. Or require a guardian’s consent before activating features like voice chat or in-game purchases.
Third, put safeguards in place for all users. Features like chat filters, content moderation, friend approval systems, and reporting buttons help protect everyone — but especially younger players. Even if a child manages to sign up, they won’t be as exposed to the full, open internet experience.
You can also partner with age verification tools that work behind the scenes. For example, AI age estimation tools can check if the person using the account looks like the age they entered. These tools are getting better every day and are surprisingly easy to integrate.
The most important thing? Don’t ignore this. Don’t assume parents are watching. Many are not. And even when they are, they might not understand what’s happening in these games — especially when microtransactions and live chats are involved.
Gaming is one of the most exciting, fast-growing parts of the digital world. But that also makes it one of the riskiest. If 65% of underage sign-ups are happening here, this is where solutions need to begin.
Being one of the few gaming platforms that takes real steps to protect kids? That’s not a business loss — it’s a competitive advantage.
8. More than 1 in 3 children aged 10–12 have their own social media accounts
Let’s put this plainly: over 33% of kids aged 10 to 12 are already using social media. Not through their parent’s phone. Not through a friend’s login. Their own accounts.
This stat matters because most major social media platforms have a minimum age of 13. That’s not a random number. It’s based on privacy laws like COPPA in the U.S., which says companies can’t collect data from kids under 13 without verified parental consent.
But kids are finding their way around that. And let’s be honest, most platforms aren’t doing much to stop them.
Here’s what this means: your platform could have thousands — or even millions — of users who shouldn’t be there. And if your service collects any personal data, shows ads, tracks behavior, or includes messaging features, you’re not just bending the rules. You could be breaking the law.
So why is this happening?
Social media is how kids stay connected today. It’s not just about selfies or funny videos. It’s where they message their friends, follow their favorite celebrities, and share their lives. They see older siblings using these apps. They want in. And many parents don’t mind. Some even help them sign up.
But this creates a real problem for platforms.
If your app or site has social features, and you know it’s being used by kids under 13, you need to act. You can’t pretend it’s not happening. The numbers are too big to ignore.
So what should you do?
Start by taking a closer look at your age data. Are you seeing a spike in users claiming to be 13 or 14? That could mean younger kids are signing up and just choosing the lowest allowed age. This is common.
Next, add steps to your sign-up process. Don’t just ask for a birthdate. If someone says they’re under 13, offer a “kids mode” with limited features and parent oversight. Or trigger a verification process where a parent must consent before the account becomes active.
Make your platform “friendly but firm.” Kids will push boundaries. That’s normal. But your job is to guide them safely. Clear messaging, fun safety videos, and friendly prompts can help young users and parents understand the rules.
You can also add detection systems that watch for behavior patterns — like users who sign up with the age of 13 but behave more like an 11-year-old. These accounts can be flagged for review or gently asked to go through extra checks.
And don’t forget education. Parents often say yes to early social media sign-ups because they think it’s harmless. They don’t always understand how these platforms collect data, serve ads, or expose kids to adult content. So help them. Offer resources, blog posts, or in-app tips that explain what’s at stake.
If one in three 10–12-year-olds are already using social media, and your platform is one of them — then the question isn’t “what if?” It’s “what now?”
Taking action now can help you stay ahead of regulators, build stronger relationships with parents, and most importantly — give kids a safer, better online experience.
9. Regulators have issued over $200 million in fines in the last five years for non-compliance with children’s data laws
This is a big number — and a powerful warning. Over the past five years, global regulators have issued more than $200 million in fines to companies that failed to follow children’s data protection laws. That includes violating rules like COPPA (Children’s Online Privacy Protection Act), GDPR-K (the children’s section of the EU’s data law), and others.
And these fines aren’t just hitting small startups. Some of the world’s biggest tech brands — including video platforms, gaming apps, and social networks — have been penalized. Why? Because they didn’t get proper consent. Or they collected more data than allowed. Or they didn’t verify users’ ages. Or they failed to delete accounts when requested.
These laws are not new. But enforcement is getting tougher. Regulators are now taking action faster and more publicly. And that $200 million? It’s just the beginning. Many more investigations are underway.
So what does this mean for your company?
First, it means compliance is no longer optional. If your platform collects any personal information — like names, email addresses, voice recordings, usage patterns, or even location data — and if there’s any chance kids under 13 (or under 16 in the EU) are using it, then you’re in the zone of high risk.
Second, it means that relying on outdated systems is not a defense. Just having a checkbox that says “I’m over 13” is not enough. You need real, trackable age verification. You need a way to get verifiable parental consent if you’re dealing with children’s data. You need to be able to prove you’re doing the right thing.
And third, it means now is the best time to act. If you wait until a complaint is filed or a regulator starts looking into your platform, it’s already too late. The cost of non-compliance isn’t just a fine — it’s public trust, brand damage, and long-term loss of users.
So how can you stay on the safe side?
Start by doing a full audit of how your platform handles data. What data do you collect? Is it really necessary? Do you keep it longer than needed? Who has access to it? Can parents see or delete it?
Next, review your sign-up process. Are you collecting any data before verifying the user’s age? If yes, that’s a big no-no under most laws. Fix it by checking age before collecting any info — even an email address.
Then, make sure you have a system for parental consent. That could be a credit card check, a signed form, or a short video verification. The law allows flexibility — but it must be verifiable.
Finally, train your team. Everyone — from developers to marketing — should understand the basics of children’s data law. Why? Because one mistake in how a feature is built or how an ad is targeted can trigger a violation.
$200 million in fines is a lot. But what’s even more costly is losing the trust of families, teachers, and communities. When you put child safety first, compliance follows. And the rewards — in loyalty, love, and long-term success — are worth every effort.
10. 45% of parents are unaware of the age restrictions on apps their kids use
This is one of those stats that makes you pause. Almost half of all parents — 45% — don’t know the age rules for the apps their kids are using. That means a huge number of families are walking into the online world without a map.
And it’s not because parents don’t care. Most of them do. But they’re busy. They trust the app stores. They assume that if an app is listed on a phone, it must be safe. And let’s be honest — age rules are often hidden in the fine print or buried deep in the terms of service.
So what happens? Kids as young as 9 or 10 start using platforms meant for 16+. They see ads meant for adults. They chat with strangers. They click buttons they don’t understand. And parents have no idea.
If you’re running a platform with an age limit — whether it’s 13, 16, or 18 — and parents don’t know about it, then the system is failing. And it’s your job to fix it.
The solution starts with communication. Make your age policies visible, simple, and friendly. Don’t hide them in long paragraphs. Put them on the sign-up screen. Add them to your FAQ. Mention them during onboarding. Make them impossible to miss.
Next, speak directly to parents. Add a parent guide to your website. Send onboarding emails that explain what the app does, who it’s for, and what age restrictions apply. Offer tips, tools, and settings that help them manage their child’s experience.
Then, give parents a role. Many platforms now offer “parent dashboards” — simple, secure areas where adults can view activity, adjust settings, or approve friend requests. These tools don’t take control away from kids, but they give parents peace of mind.
You can also work with schools, teachers, and community groups to spread awareness. Host webinars, publish blog posts, or share short videos that explain how age rules protect kids and why following them matters.
And here’s something powerful: reward honesty. If a child signs up with their real age, don’t just block them — offer them a version of the platform that fits their age group. That way, both the child and the parent feel respected. Nobody’s tricking the system.
If 45% of parents don’t know the rules, that’s not a reason to give up. It’s a reason to get better. Because once parents understand the risks — and the rules — they become your strongest allies.
When you make things clear, parents feel included. When they feel included, they stick around. And when they stick around, your platform becomes more than just a product. It becomes a trusted part of their child’s digital life.
11. 72% of platforms that collect children’s data do not comply fully with COPPA or GDPR-K
This is one of those statistics that should make every platform owner sit up straight. Nearly three out of four platforms that collect data from children are not fully compliant with the laws designed to protect them — specifically COPPA in the United States and GDPR-K in the European Union.
Let’s take a quick look at what these laws are.
COPPA (Children’s Online Privacy Protection Act) is a U.S. law that protects kids under 13. It says you must get verifiable parental consent before collecting any personal information. That includes names, emails, photos, voice recordings, IP addresses, and more.
GDPR-K, which is the child-focused part of Europe’s General Data Protection Regulation, does something similar. But it applies to children under 16 in many EU countries. And it requires that platforms are not just transparent, but that they give children access to their data, a right to delete it, and a clear understanding of what’s being collected.
Now here’s the scary part: 72% of platforms that do collect kids’ data aren’t doing enough to meet these laws. That could mean they don’t ask for parental consent properly. Or they don’t make their privacy policies easy to understand. Or they’re storing more data than they should. Or they have no system for deleting a child’s account when requested.
For platforms, this is dangerous territory. Fines are growing. Scrutiny is increasing. And more and more privacy watchdogs are going after companies that don’t protect minors properly.
But don’t panic. There’s a clear path forward.
First, map out what data you collect — even indirectly. Are you asking for names? Photos? Voice messages? What about tracking behavior with cookies or analytics? Make a list. Understand your data footprint.
Next, check your age verification system. Are you collecting data before you confirm someone’s age? If so, that’s a violation right there. Fix it so that age is checked first. If they’re under the legal age in your region, you need verifiable parental consent before collecting anything.
Then, make your privacy policies kid-friendly. You can keep your main legal version, but also create a simplified version for younger users and their parents. Use plain language. Add icons. Use short sentences. Make it understandable at a 5th-grade reading level.
Also, be sure to include tools for data access and deletion. If a parent or child says, “We want our data removed,” you must respond — and quickly. Many companies fail this step simply because they don’t have a clear process.
If you’re using third-party tools (like analytics, ads, or customer support plugins), make sure they are compliant too. If they’re collecting data on your behalf, you’re still responsible.
Finally, document everything. If a regulator asks, “What’s your process for COPPA compliance?” you need to show them — not just tell them. Keep logs, records, and proof of consent. This protects you and shows that you’re serious about following the law.
Being in the 72% that’s not compliant is risky. But becoming part of the 28% that is gives you a major advantage. It tells parents you care. It tells regulators you’re doing your part. And it creates a safer, smarter space for kids to learn and grow online.
12. 90% of children aged 9–15 access online services unsupervised
This one is huge. Nine out of ten kids between the ages of 9 and 15 are using the internet without adult supervision. That means no one is sitting next to them. No one is watching what they click. No one is reading their messages or checking what games they’re playing.
Now, this doesn’t mean parents don’t care. It just means they’re busy — and tech moves fast. Kids are smart, fast learners, and very independent online. Give them a tablet or phone, and they’ll find their way around almost any app within minutes.
But here’s the problem: if your platform assumes there’s always an adult watching over a child’s shoulder — you’re wrong. And if your platform requires an adult to be present to keep the child safe — you’ve already failed.
This stat forces us to rethink how we design online experiences for kids.
If 90% of kids are unsupervised, then the safety features must live inside the platform itself. Not outside. Not with the parent. Not in the “real world.” But right there, baked into the code and user experience.
So what does this look like in practice?
First, create child-first design. This means your interface should be easy to understand, impossible to misuse, and friendly to young minds. Buttons should be clear. Instructions should be short. Warnings should be obvious. Help should be one tap away.
Second, build default safety settings. Don’t let kids opt into open chat, random video calls, or adult content by default. These features should be locked until a parent enables them. Most parents won’t bother — and that’s the point. Make safety the default, not the option.
Third, add in-app education. Kids don’t always know what’s safe and what’s not. But they’re willing to learn. Use friendly messages and fun characters to teach them about privacy, reporting bad behavior, and how to protect themselves online.
Also, design for timeouts and limits. Many platforms now include built-in timers that remind kids to take breaks. Some even let parents set screen time limits from the app itself. These aren’t just helpful for health — they also reduce the chances of kids wandering into risky corners of your platform.
And yes, you should still communicate with parents. Send usage summaries. Alert them to suspicious activity. Let them know what’s happening — even if they’re not actively watching.
But the real key is this: your platform should never assume a child is being supervised. It should be safe even when they’re alone.
That’s not just good design. That’s responsible design. And it’s what today’s kids — and their families — need more than ever.
13. Over 70% of children use multiple identities online
Let’s stop and think about this: more than 70% of kids today are using more than one online identity. That could mean multiple accounts on the same app, fake usernames, secret profiles, or different age claims depending on the platform. This isn’t just a fun experiment. For many kids, it’s the only way they can access certain features or avoid parental restrictions.
Now, on the surface, this might seem harmless. After all, adults use multiple email accounts too — one for work, one for shopping, maybe one for junk mail. But for children, this behavior is often about getting around rules.
Let’s say a child signs up as a 13-year-old to get on Instagram, then uses a second account to join a game that requires them to be 16. On another platform, they might pose as 18 just to skip content warnings or access restricted areas. Each of these identities carries a risk — especially when the child is too young to fully understand the consequences.
For platforms, this creates a huge blind spot. If your system only checks age once and never follows up, you’ll never know if your user is switching identities. Worse, if a child is using multiple accounts, they might be bypassing important safety features like filters, parental controls, or restricted chats.
So, what can you do?
First, consider using behavioral monitoring. Tools now exist that can track device usage patterns, keyboard behavior, or session timing to detect if multiple accounts are coming from the same device. This doesn’t have to feel like surveillance. It’s about protecting users from themselves.
Next, set up limits on account creation. If one device tries to create multiple accounts in a short period of time, flag it. You don’t have to block it right away — just review it or trigger a soft warning. Sometimes a nudge is enough.
You should also provide safe ways for kids to explore different parts of your platform without needing separate logins. For example, offer customizable avatars, private journals, or game modes that let them experiment while staying within the rules.
Another great step is to make your age verification more dynamic. Don’t just ask for age once. Follow up occasionally. Ask a casual question. Reconfirm age during important actions. Make it harder for a child to maintain a fake identity long-term.
And don’t forget to educate both kids and parents about the risks of having multiple online identities. Many children don’t realize that lying about their age can lead to seeing harmful content, connecting with unsafe users, or losing access if the platform finds out.
More than 70% of kids using multiple identities is not a failure of the child — it’s a challenge for the system. Your job is not to catch and punish, but to understand, guide, and protect.
With the right tools, smart policies, and clear communication, you can create a space where kids don’t feel the need to pretend. They just feel safe being themselves.
14. Less than 10% of tech companies conduct regular audits of their age verification processes
Here’s a quiet little truth that explains a lot of the problems we’ve seen so far: fewer than 10% of tech companies are checking their age verification systems on a regular basis. That means 90% are running on autopilot.
Let’s be clear — this isn’t about companies being careless. It’s about priorities. Age verification often feels like a “set it and forget it” thing. Build a sign-up form, add a birthdate field, maybe include a parental consent option, and move on. But that’s where the trouble starts.
Technology changes. Laws change. Users find new ways to trick the system. And unless you’re testing your system regularly, you might not even realize it’s failing.
Think of it like a smoke alarm. You don’t just install it once and assume it will always work. You test it. You replace the batteries. You make sure it can do the job when you really need it.
So what does a good age verification audit look like?
Start with testing your sign-up flow. Go through it like a new user. Can you lie about your age and still get in? What happens if you claim to be underage? Do you actually block or flag the user? Or does the system still allow access with just a click?
Then, check your consent system. If your platform serves children, are you collecting verifiable parental consent? Can you prove it? What does your record-keeping look like? These questions are key for passing legal reviews.
Next, look at your data handling. Are you storing unnecessary information? Do you give users the option to delete their accounts easily? Can parents request to see what data you’ve collected about their child?
You should also check for edge cases. What happens when a user changes their birthday after sign-up? Can they upgrade their age to unlock more features? If so, what stops a child from faking this?
One powerful strategy is to run quarterly checks. That means setting a recurring reminder every three months to review your age gates, test different age combinations, check for bugs, and update your compliance documentation.
If you’re part of the 90% not doing this, now’s the time to start. Regular audits don’t just reduce your legal risk. They make your platform smarter, safer, and more trusted.
And here’s the best part: you can talk about it.
Tell your users — especially parents — that you audit your system regularly. Put it in your help section. Share it in an email. This small action builds massive trust.
If fewer than 10% of companies are doing this, then doing it yourself sets you apart in a big way. It tells the world: “We take child safety seriously. And we prove it.”
15. 43% of platforms experience fraudulent under-age sign-ups every month
Imagine running a digital platform and knowing that nearly half of all similar platforms — 43% — are dealing with under-age users trying to sneak in every single month. That’s not a rare incident. That’s a steady stream.
Fraudulent under-age sign-ups are when users, usually kids, lie about their age to get access to features or content meant for older users. And while this might seem like a minor issue — something every kid “just tries once” — for businesses, it’s serious.
Every under-age user who slips through puts the platform at risk. It’s not just about exposure to inappropriate content. It’s about non-compliance. It’s about the illegal collection of data. And it’s about exposing children to online dangers they’re not prepared to handle.
Now, most platforms aren’t ignoring the problem. But the real issue is that their systems are often too weak to detect or stop it. They rely on the honor system. And as we’ve seen in previous stats, that doesn’t work.
So if your platform is part of this 43% — or even if you don’t know — here’s how to start tackling the problem.
First, shift from passive to active detection. Don’t wait for users to self-report or for someone to file a complaint. Use tools that can identify suspicious sign-up patterns. For example, if an account says it’s 18 but the behavior seems younger (like certain browsing patterns, help usage, or content interaction), flag it.
Next, add real-time friction at the right moments. This doesn’t mean making sign-up painful — it means making it smart. For example, if someone enters an age just barely over the limit (like 13 years and 1 day), ask for a second confirmation. Or better yet, use soft nudges: “Are you sure this is your real age? You’ll only get the best experience if we know the truth.”
Third, develop an internal alert system. If a certain percentage of your monthly new sign-ups are flagged as potentially fraudulent, set up automated alerts for your compliance team or moderators. Early detection keeps your platform safe and your users protected.
You should also adjust your metrics. Don’t just measure growth by the number of new accounts. Measure verified users, under-age attempts blocked, and compliance accuracy. These KPIs might not look good on a growth chart, but they look great to parents, regulators, and responsible investors.
And finally, be clear in your messaging. Tell your users — especially families — what your rules are, why they exist, and what you’re doing to keep the platform safe. Kids respect boundaries when they understand them. And parents are more likely to trust a platform that’s upfront about this issue.
If 43% of platforms are seeing underage sign-up fraud every month, you’re not alone. But the ones that will stand out — and succeed — are the ones who actually do something about it.
16. 35% of parents have helped their child create a social media account despite age restrictions
Yes, you read that right. More than one in three parents have helped their child break the age rule on social media platforms. They sit down, open the app, type in a fake age, and walk away thinking they’ve done something harmless.
From the parent’s view, this might feel okay. “All their friends are on it.” “I can monitor what they’re doing.” “It’s not a big deal.”
But here’s the reality: when parents assist their child in getting around age rules, they’re helping them bypass legal protections that were put in place for their safety. That means children are now being tracked by advertisers, exposed to strangers, and engaging with content not meant for their age — all with a parent’s permission.
For platforms, this adds a layer of complexity. It’s not just kids trying to sneak in — it’s parents helping them do it.
So, what can you do?
First, realize that shaming parents doesn’t help. The goal isn’t to call them out. The goal is to guide them. Start by offering parent education resources that explain why age limits matter. Use examples. Use short videos. Use friendly language. When parents understand the risks, many change their minds.
Second, provide family-centered features. If a child tries to sign up underage, redirect them to a supervised experience where a parent can create or manage the account. Give adults the ability to see content, set limits, or receive alerts. This way, parents feel involved without needing to “cheat the system.”
Third, rethink your sign-up language. Instead of just saying “You must be 13 or older,” try saying “This platform is designed for users 13+ to ensure their safety and privacy. If you’re under 13, ask your parent to help you explore our kid-friendly version.”
Framing matters. It changes how people react.
Also, add contextual messages throughout the app. For instance, if a parent seems to be helping a child through the sign-up (based on typing behavior or device history), offer a friendly popup: “Hey there! It looks like you’re helping your child get started. Did you know we offer safer features for kids under 13?”
This kind of gentle intervention is more effective than blocking. It opens a conversation, not a conflict.
Lastly, consider community-driven content. Let parents who’ve followed the rules share their stories. Blog posts, testimonials, or short interviews can go a long way in creating social proof. When other parents see that following the rules works — and still gives their child a fun, safe experience — they’re more likely to do the same.
If 35% of parents are helping their kids break the rules, then platforms need to rebuild the system so that parents no longer feel they have to. The easier and safer you make it to follow the rules, the fewer people will want to break them.
17. 58% of underage users report no difficulty signing up for adult-only platforms
When more than half of underage users say they had no trouble at all signing up for adult-only platforms, something’s clearly broken. That number — 58% — tells us that even platforms with strict age rules are not putting up real barriers. Just speed bumps. And kids know how to zoom past them.
Whether it’s signing up for dating apps, discussion forums, financial tools, or media platforms with mature content — underage users are getting through. No questions. No verification. No flags.
And that’s a problem. Because once they’re in, there’s often no safety net. These aren’t platforms designed for kids. They don’t have filters, parental controls, or limited experiences. They’re built for grown-ups — and can be dangerous for anyone who’s not emotionally or mentally ready for that world.
So, if your platform is 18+, but you’re seeing younger users slip through, here’s what needs to happen.
First, strengthen your gates. Asking for a birthdate is not enough. Use two-step age checks. That might mean starting with a declared birthdate, but adding a facial scan, phone verification, or even behavioral pattern checks if the age claim feels suspicious.
Second, design for deterrence. This means making it clear — through your design and language — that the platform is strictly for adults. Kids should feel out of place, not welcomed. Avoid cartoon graphics or gamified sign-ups that appeal to younger users. If your UI feels like a playground, kids will want in.
Third, use predictive AI tools. There are systems today that can identify patterns of speech, interaction speed, and feature usage to estimate a user’s likely age. If a user is acting 13 but claims to be 21, your system should know and respond.
You also need to look at parent reporting tools. If a parent suspects their child is using your platform, give them a way to report it anonymously. Many parents don’t want to “snitch” on their own child — but they will act if they know their child is in danger. Make reporting easy, private, and fast.
And if you discover an underage account? Don’t just delete it. Use it as a chance to connect. Send an email explaining why the account was flagged, what the age rule is, and how the user (or their parent) can safely explore other online spaces more suited to them. This builds respect, not resentment.
If 58% of kids can sign up for adult-only platforms without breaking a sweat, then the system is failing by design. The fix? Make the system smarter, firmer, and more focused on real age protection — not just checkboxes.
18. 23% of global companies don’t know if their users are children or adults
Let’s talk about visibility. Nearly one in four companies — 23% — admit they don’t know the age of their users. That means they have no idea if the person using the app is a 10-year-old, a 16-year-old, or a 45-year-old.
This stat is alarming not just because of what it says — but because of what it doesn’t say. If a platform doesn’t know its users’ ages, then it also can’t apply the right protections. It can’t manage consent. It can’t filter content. It can’t create age-based experiences. And it certainly can’t stay compliant with laws like COPPA or GDPR-K.
This isn’t about spying. It’s about responsibility. If your app or website can be used by people of any age, then you need a system that at least gives you a reliable idea of who’s on the other end.
So why do so many companies skip this?
Some are afraid it’ll slow down growth. Others think it’s too expensive to implement real age verification. And many just assume users will be honest.
But here’s the truth: you don’t need perfect age data. You just need accurate enough to guide safe decisions.
Here’s how to get there.
First, add smart onboarding. Use more than just a birthdate. Consider adding follow-up questions, or prompts that make the user confirm their age range more than once. The more steps, the harder it becomes to fake.
Second, use AI-based age estimation during critical account activities — like enabling chat, uploading photos, or making purchases. If someone triggers a higher-risk action, check if their age claim still holds up.
Third, set up age brackets within your platform. You don’t need to know the exact age — but knowing if a user is under 13, between 13–17, or over 18 can help you serve them in a safer, more responsible way.
Next, collect anonymous behavior data to fine-tune your age predictions. This includes what pages users visit, how long they stay, how they interact. Over time, you’ll build clearer profiles that help you apply age filters with more confidence.
And perhaps most importantly — be honest about what you know and don’t know. If your company doesn’t track age today, admit it. But make a clear plan for how you will.
Parents don’t expect perfection. Regulators don’t expect magic. But everyone expects effort. And effort begins with knowing who your users are — and doing something about it.
When 23% of companies are flying blind, being part of the 77% that takes age seriously sets you up for success — not just in legal terms, but in trust, safety, and long-term loyalty.
19. Only 28% of websites targeted to teens and adults use secure identity verification
This stat means that out of sites meant for older teens and adults, fewer than 3 in 10 use strong methods to check who someone really is. Most rely on “just tell us” or “just click agree” signs that you are old enough.
That kind of verification is weak. It’s easy to lie or cheat. And when you don’t verify properly, risk builds up: under-age users, exposure to inappropriate content, possible legal trouble, and loss of trust.
What does “secure identity verification” really mean here? It often means using tools or methods beyond self‑declared age. It could be verifying against government ID, cross‑checking with official databases, using biometric checks, or combining several verification steps so that it’s not easy to fake.
If you run a site aimed at teens or adults, here’s what to do:
First, evaluate your current sign‑up flow. If all you ask is “Enter your birthdate,” then it’s time to upgrade. Think about when you ask for it, what you do with that data, and whether you can trust it.
Second, pick verification methods that balance security with user convenience. For example, for lower‑risk actions (just browsing), you might ask for birthdate + device behaviour + optional email verification. For higher‑risk actions (chatting, posting, sharing content, payments), require more robust proof like ID or verified accounts.
Third, always ensure privacy and data protection. If you use a government ID scan, make sure you store minimal information. Encrypt it. Delete what you don’t need. Be clear in your privacy policy about how age data is used, stored, and when it’s removed. Users (especially parents) should see that you respect their privacy.
Fourth, build checks after sign‑up. Even after someone is onboarded, behaviours (how they use the platform) can reveal mismatches. If someone behaves like a much younger user, perhaps trigger a re‑verification or review.
Finally, train your team. People creating features, moderating content, supporting users — they all need to understand why identity verification matters. Mistakes often happen because someone didn’t understand the rules or implications.
If only 28% are using strong verification, that means 72% are exposed. Be among the 28%. It lends you credibility. It protects minors. It lowers risk. It builds trust.
20. 70% of Gen Alpha kids have online profiles by age 7
Gen Alpha refers roughly to kids born from 2010 onward. This stat means that by age 7, most of these kids already have their own profile somewhere online — social, gaming, learning, or otherwise. That’s early. Very early. And it has deep implications.
A 7‑year‑old with an online profile is exposed to many kinds of risks: seeing content not meant for them, interacting with strangers, having their data collected, sometimes even buying things (in apps and games) without real understanding. Also, very few 7‑year‑olds fully grasp privacy, terms of service, or what data means. They click, not always understanding consequences.
What platforms need to do:
First, design for very young users. If you expect under‑10 users, your platform should have a “kids version” from the start. That means simplified interface, content verification, stricter controls, no surprises.
Second, age verification should be early. If someone claims to be under a certain age (say under 13), your platform should automatically switch to the safe mode. Maybe limit interaction, disable chat, disable sharing, limit data collection.
Third, parental involvement must be built‑in. At this age, parents or guardians need to be deeply involved. So provide tools for them: parental dashboards, notifications, content oversight, ability to delete or moderate what the child is doing.
Fourth, content moderation must be strong. Kid‑friendly content needs more than filtering. It requires human review, trusted curators, and easy reporting. Often machine filters miss things or misclassify.
Fifth, transparency and trust with parents. Clearly state what data is collected, how it’s used, how long kept, how it’s deleted. And make it easy for parents to ask questions or take control.
Because when 70% of kids have profiles at age 7, you can’t pretend they’ll come later. They’re already here. Platforms that ignore this fact fail to protect and risk regulatory, reputational, and user trust consequences.
21. More than 50 countries now have laws regulating age verification for digital services
This stat shows global momentum. Over fifty nations have enacted laws that force digital services to check ages — at least in certain contexts (adult content, gambling, social media, etc.). These laws vary a lot: what counts as age verification, what age thresholds apply, what enforcement looks like. Some are strict, some are weaker, some are new.
For companies with global reach, this means you can’t pick and choose. You’ll likely be subject to multiple legal regimes. What might be legal in one country could be illegal in another. What counts as “good enough” verification in country A might be considered insufficient in country B.
What to do if you operate (or plan to operate) internationally:
First, map out the laws in the countries you serve. Don’t assume uniformity. Investigate local law for children’s data, age verification, privacy. Sometimes local laws require parental consent; sometimes they require biometric, sometimes only simple age gates. Be clear on the strictest law you might need to comply with.
Second, build flexible systems. Your sign‑up flow and verification process should adapt by region. Use geolocation (on IP address or user‑entered country) to apply the right rules. For users from stricter jurisdictions, present stricter verification flows. For others, lighter ones may work — but still safe.
Third, standardize your core privacy practices to the highest level. Even if only some countries require strong rules, adopting high standards everywhere gives you consistency, reduces complexity, and builds trust. It also protects you if laws tighten.
Fourth, stay up to date. Laws change. New countries join. Courts may interpret things differently. Have a legal or compliance monitoring process. Subscribe to updates. Adjust your system, policies, and UI accordingly.
Fifth, communicate to users and parents about local rules. If you require different verification steps depending on country, explain why. Transparency builds trust and reduces friction.
Having presence in many countries is a risk if you don’t adapt. But it’s also an opportunity. When you treat child safety seriously, users and regulators around the world notice. It becomes a strength, not a burden.
22. 68% of teens use social media daily before reaching the minimum age
This stat means that many teenagers are in the habit of using social media every day before they are “allowed” by platform rules. The “minimum age” is usually 13 for many services. Yet many begin sooner—perhaps at 10, 11, or 12. They don’t just use it once. They use it every day.
This matters because daily use means exposure. Exposure to content, peer norms, trends, possibly harmful interactions. If the content or communication mechanisms in these platforms are not safe or appropriate for younger users, damage can occur—mentally, emotionally, socially.
For platform operators or policy makers, this means that age verification is not just about preventing sign‑ups. It’s about shaping usage, ensuring safe experiences, and building safety into every part of the product.
Here’s what to do:
First, monitor frequency of use vs age. If you see accounts that claim 13+ but show behavior typical of younger kids (and possibly early and frequent logins), this is a signal. You might need to prompt verification or adjust settings (e.g. restrict certain features).
Second, limit risky features by age by default. Kids who are younger than the officially allowed age should see more limited or filtered versions. Even if they manage to sign in early, make sure their experience is safer—less exposure, no unmoderated content, no surprise recommendations.
Third, content rating matters. If content is for a slightly older audience, tag and rate it clearly. Use age‑suitable labels. If parents see content, they can decide. Teens who are early users may not understand what’s appropriate.
Fourth, parental education and control. Give parents tools to see how often their child is using the platform, what type of content, and whether they can reduce or moderate usage. Reminders, reports, weekly summaries help parents stay in the loop.
Fifth, build in safe‑down‑paths. If a user starts using more and more, give them gentle reminders about safe use and privacy. Don’t assume once they sign up, they know everything. Onboarding, periodic nudges, pop‑ups can help.
Because when so many use daily before they’re old enough, prevention needs to be upstream. Not just in sign‑up but in everyday experience.
23. Only 19% of edtech platforms offer age-appropriate filters
Edtech platforms are learning spaces: courses, quizzes, assignments, video lessons. You’d think these are safer than social media, but they aren’t automatically so.
And yet, only 19% of edtech platforms provide filters that change based on the age of the learner (filtering out mature content, blocking peer‑chat, moderating discussion, etc). That means most edtech platforms treat all learners nearly the same — regardless of maturity, sensitivity, privacy risk.
If a 10‑year‑old is using a platform built also for 18‑year‑olds, they may see content, peer interactions, or feedback that is too advanced, too unfiltered, or even socially inappropriate. Also, privacy risks: younger users may share information unaware of consequences.
Academic pressure, cyberbullying, or insensitive content may hurt them more.
For edtech product teams:
First, build age profiles. During onboarding, capture age (with verification). Use that age to determine what content, interactions, and features should be visible. Younger users should have simplified interface, more parental/teacher oversight, reduced social features.
Second, develop filters. These could filter content complexity, social exposure (like chat, forums), exposure to peers vs teachers, or peer review. Also moderate submissions/comments. For a younger child, you might moderate before posts go live rather than after.
Third, involve guardians/teachers. Let them set preferences for content appropriateness. For example, allow a teacher or parent to toggle more conservative settings until the child is mature enough.
Fourth, audit your content. Check whether any content could be inappropriate for younger learners. Tone, examples, visuals, language—all matter. Avoid slang, abstract topics that might be misinterpreted, or images that could be misused.
Fifth, clearly communicate to parents and students what filters exist. Let them understand what the experience will be for their age. Transparency reduces surprises and builds trust.
Because when only 19% use age‑appropriate filters, there’s a large safety gap in edtech — which is ironic, since education often involves children explicitly. Closing that gap is protecting learning and wellbeing.
24. 32% of underage users create duplicate or fake accounts to bypass restrictions
This means almost one in three young users try to trick your system by making more than one account, or by pretending to be older than they are. They might use fake usernames, different emails, or even borrow parent accounts. They do this to access features that are locked (chat, messaging, content, games), or just to avoid restrictions.
Why this matters: duplicate/fake accounts increase your risk. They may bypass safety settings. They may appear more mature than reality. They may engage with feature sets you thought were only for older users. They might violate rules or produce content you’d normally restrict.
For platforms, preventing and managing this is crucial.
Here’s what to do:
First, detect unusual account creation patterns. If multiple accounts come from the same device, IP, or similar device fingerprint, flag them. If one person is using multiple emails in short time span, watch closely.
Second, use stronger login tools. For example, require email verification. Or phone number verification. Or linking to existing verified accounts. When some of these are required, it’s harder to maintain a fake identity.
Third, limit account creation per device or per identifier. Maybe allow only certain number of sign‑ups per device in a time period. Or require extra verification when device used heavily.
Fourth, design features such that duplicate or fake accounts are less useful. If part of the reason kids make fakes is to bypass restrictions, then maybe adjust feature gating: make safe content available in kid versions so they don’t feel the need to bypass.
Fifth, when duplicate/fake account detection triggers, have a gentle path: send a message or notification explaining rules, offering verification. Don’t just ban. Educate. Many kids don’t know the rules fully.
25. Less than 40% of regulators believe companies are doing enough on age verification
This shows there is a gap between what companies believe they are doing and what regulators believe they are doing. If regulators (who enforce laws and protect public interest) believe that less than 40% of companies are doing enough, then most companies are falling short in official eyes. They might comply nominally, but not strongly.
For your company, this means compliance must be deeper — not just surface level. It’s not enough to have an age gate. You must show evidence, systems, audits, good practices, and strong policies.
What to do:
First, assume you will be audited or reviewed. Keep logs. Record what age verification methods are used, how you verify, how you respond to under‑age detection. Be ready to show records to regulators.
Second, use independent reviews or compliance consultants. Let someone external check your systems. They may catch gaps you don’t see.
Third, build your age verification strategy around legal risk. If you serve in many jurisdictions, map worst‑case regulatory expectations. Sometimes it’s better to exceed minimums to avoid legal trouble, especially in stricter regions.
Fourth, engage with regulators if possible. Understand their expectations. Read their guidelines. Some publish age verification and design guides; follow them. If they visit or review, be responsive.
Fifth, communicate your efforts. Not to boast, but to show good faith: transparency in your policy, updates to users or parents when you improve. Being proactive helps public image and may reduce enforcement risk.
26. 82% of parents support stronger age verification laws
This is encouraging. Most parents want more protection. When 82% support stronger laws, that means parents believe platforms should do more to verify age, protect privacy, limit exposure, etc. They don’t want risky content, data misuse, or unsafe interactions. They want platforms to act responsibly.
For platforms, this is not just a moral signal. It’s also a business opportunity. Parents are decision‑makers. They control many purchases. They influence trust, reviews, recommendations. Platforms that align with parent expectations around safety will win trust, loyalty, and possibly market share.
Here’s what to do to align with parent support:
First, highlight your compliance and safety policies. Make them visible. Parents want to know what you do to protect children.
Second, incorporate parent control tools: dashboards, content filters, usage reports, ability to restrict features. The more tools you give parents, the more trust you build.
Third, collect feedback from parents. Ask what they consider safe or risky. Engage them in shaping safety policies. This both improves your product and shows parents you value their concerns.
Fourth, leverage parent support in your marketing. When parents see that many in their community want safety, it becomes a trust signal. Use blog posts, social media, or newsletters to show how you’re improving age verification, what policies you have, and how you’re constantly investing in safety.
Fifth, stay ahead of laws. If the public wants stronger laws, likely regulators will enact them. Being proactive not only keeps you compliant but may reduce friction (e.g. retrofitting features later is often harder).
27. 46% of underage sign-ups come through mobile devices
Nearly half of underage sign‑ups happen via mobile phones or tablets. Mobile devices are easy and accessible, often private, and frequently used by kids. They can download apps, use web browsers, connect to WiFi, bypass parental controls, etc. So mobile becomes the channel through which many underage users enter platforms.
This means your age verification and safety systems must work well on mobile. It’s not enough to build a robust web‑based flow and ignore mobile.
Here’s what to do:
First, make sure your mobile UX for age verification is smooth. Too many verifications fail on mobile because forms are hard to fill, images are tough to upload, or instructions aren’t clear. Design for small screens, slow connections.
Second, use device identifiers or phone number verification as part of the verification. Mobile numbers may help. Also consider SMS confirmation, or leveraging mobile carrier data (where legal and privacy safe) to help verify age.
Third, push safety defaults in your mobile app. Perhaps disable risky features on mobile until age is verified more fully. On mobile, notifications can lead to exposure; chat and voice features can too. Make them off by default for new accounts.
Fourth, monitor mobile behavior. Apps typically collect usage metrics: throttle features if behaviour seems younger than claimed age. Example: someone using many features typical of younger kids—popups could ask for extra verification, or restrict certain interactions.
Fifth, make parent/guardian controls easy via mobile. Parents tend to use phones too. If they can access settings, review content, set restrictions from mobile, that helps ensure oversight.
28. Around 30% of children have accessed inappropriate content due to weak verification
This means nearly 1 in 3 kids end up seeing content not meant for them because the platform didn’t check well whether they are old enough. “Inappropriate” could mean violent or sexual content, or just things that are complex or distressing for that age.
Weak age checks — like just asking for birthdate, having no filters, allowing adult content without checks — lead to this. Once content reaches kids it wasn’t meant for, harm can happen: nightmares, misunderstanding, exposure to misinformation, or even risk of being groomed or manipulated.
What your platform must do to reduce this risk:
First, enforce content classification. Every piece of content should have a clear rating or tag. Don’t rely on creators alone. Apply moderation, review, or automation to categorize content.
Second, use age‑based gating for content. If something is rated “teen and above,” make sure only users who are verified are allowed. For unverified or younger users, filter or block.
Third, prompt re‑verification for content access with risk. If a user tries to access content that might be inappropriate, your system could ask for extra verification (ID, parent consent) at that moment.
Fourth, build robust filters and content recommendation systems that are sensitive to age. Algorithms should know to reduce exposure of risky content to users who are younger or recently verified.
Fifth, manage reporting and feedback. Give users (and parents) easy ways to report content that slipped through, then act quickly to remove or reclassify. Track where failures happen.
29. The average child creates their first online account by age 9
On average, kids are creating their own online profiles when they’re 9 years old. Not using parent’s login, but their own. That is young, but it’s the reality today.
Given that age, platforms need to assume kids are early adopters. Safety-by-design must begin as early as onboarding. If you expect kids at age 9, then you design for 9‑year‑olds: interfaces, content filters, communication, verification.
What to do:
First, assume under-13 use. Even if policy says minimum age 13, assume many sign up earlier. Put safety defaults in place: limit social exposure, personal data collection, content moderation.
Second, lightweight verification up front. For accounts where age is under or around 13, use a child‑friendly verification path. For example, require parent contact, offer guided profile setup, limit shareable info.
Third, education inside platform. Use simple and friendly messages during onboarding: “Tell us truthfully how old you are so we can help make this safe for you.” Help children understand what privacy means, what it means to share photos, chat with others, etc.
Fourth, keep data minimal. If your youngest users are 9, only collect what you really need for service. Don’t collect extras you won’t use. Delete data when not needed.
Fifth, involve parents and teachers. Given that many children at 9 are online, platforms that work with parents or in schools can build trust and safer usage. Maybe offer supervised modes, or parent dashboards.
30. More than 90% of data privacy breaches involving minors involve platforms with poor age checks
This final stat is a warning. Over ninety percent of breaches of data involving minors have occurred on platforms that had weak or missing age verification systems. Why? Because when platforms don’t verify age properly, they often don’t properly verify identity, consent, access, or controls over data.
Weak age verification often means weak data handling: no parental consent, weak oversight, loose access controls. That makes those platforms easier targets for breach. And when minors’ data is leaked—names, photos, contact info, private messages—it’s especially harmful.
What should you do:
First, ensure your age verification is strong. When users claim to be younger, get proper consent. For older users, verify identity if you’re handling sensitive data. Tie age verification to data access. Don’t treat verification and data protection as separate silos.
Second, limit data collection. The less you collect, the less you lose. For minors especially, only collect what’s necessary. Avoid storing extra personal data, images, or identifiers you don’t need.
Third, adopt robust security practices. Encryption in transit and at rest. Strong access control. Least-privilege access for team members. Regular security audits. Incident response plans.
Fourth, be transparent with breach policies. Have clear plans for what happens if there’s a breach involving minors: how you notify parents, regulators, what data was exposed, how you’ll prevent recurrence.
Fifth, proactively audit third‑party services. If you rely on external vendors who hold or process your users’ data, make sure they are compliant, secure, and have good age verification practices too. Weakness in a vendor is often the weakest link.
Conclusion
Age verification is not a checkbox. It’s a responsibility. As these stats show, most platforms are not doing enough. Underage sign‑ups happen constantly. Kids access content they’re not ready for. Legal risk is real. But there’s also a path forward: strong verification, safety defaults, parent involvement, continuous auditing, and global compliance.
If your platform takes these lessons seriously, you can protect kids, follow laws, and build trust. And trust is everything.